pm-personas

pm-personas is a skill for Claude Code from julianoczkowski/product-manager. It costs 105 tokens per session (1,179 once invoked), scanned A, original, MIT.

A guide for creating buyer and user personas grounded in real market evidence. A persona is a research-based description of a typical buyer or daily user, not an invented character.

In plain words
What is it for?
Use it when researching target audiences, ideal customers, buyers, users, or the problems different customer groups share.
Why use it?
It helps product teams avoid guessing who they are building for and separate purchasing concerns from everyday user needs.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the product-manager plugin — 18 skills shipped together

Good fit Use it when researching target audiences, ideal customers, buyers, users, or the problems different customer groups share.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/julianoczkowski/product-manager/pm-personas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add julianoczkowski/product-manager --skill pm-personas
Clone the repo
git clone --depth 1 https://github.com/julianoczkowski/product-manager

Made for: Claude Code.

Or install product-manager, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-personas

README.md
[![agentmods](https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-personas/github.svg)](https://agentmods.dev/skills/julianoczkowski/product-manager/pm-personas)
Your own site
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-personas"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-personas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-personas

Your own site · 80×15
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-personas"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-personas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 105 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,179 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00105 $0.01179
Opus 5 $0.00053 $0.00589
Sonnet 5 $0.00021 $0.00236
Haiku 4.5 $0.00011 $0.00118

Measured 11d ago against content hash abe29a1ca936, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-personas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-personas/SKILL.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Personas (Pragmatic Framework: Planning → Buyer Personas & User Personas)

Rule: Teams that understand personas and their problems build remarkable products. A persona is an archetype built from observed patterns, not a fictional character you invented. Ground every trait in market evidence (interviews, win/loss, support, usage). See ../pm-copilot/references/framework.md for the market-driven basics.

  • Buyer persona — the archetypical person who makes or influences the purchase decision (motivations, barriers, buying process). Guides marketing and sales.
  • User persona — the archetypical person who uses the product day to day. Guides the product. In B2B the buyer and user are usually different people — build one of each. Create a separate persona whenever the problems genuinely differ.

The Interview Matrix (get a balanced cross-section)

Before writing personas, make sure you've talked to a balanced sample. Map who to interview across segments and persona types:

Segments Buyer Personas (Economic · Technical · Functional) User Personas (User 1 · User 2 · User 3)
Segment A who fills each buyer role who the day-to-day users are

Buyer roles: Economic (owns the budget/ROI), Technical (gatekeeps on fit/risk), Functional (uses the outcome, champions internally). Balance interviews across all four market segments: customers, competitors' customers, evaluators (win/loss) and potentials.

Interview the user for inputs (batch questions)

  1. Which product/feature and market segment is this persona for?
  2. Is this a buyer or a user persona? (Do both if B2B.)
  3. What problems/roadblocks does this person have (their words, first person)?
  4. What are their goals — who they want to be, what they want to do, how they want to feel?
  5. What behaviors shape how they approach those goals?
  6. Their background — how did they get to their current situation/outlook?
  7. What evidence backs this (how many interviews/tickets/win-loss notes)?

Read the full file on GitHub · 112 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 112 lines · 105 tokens per session scan A abe29a1ca936

Subscribe to this mod's changes

pm-personas is a skill published in the GitHub repository julianoczkowski/product-manager (32 stars, last pushed 1mo ago), licensed MIT. It adds 105 tokens to every session and 1,179 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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