pm-product-canvas

pm-product-canvas is a skill for Claude Code from julianoczkowski/product-manager. It costs 136 tokens per session (1,510 once invoked), scanned A, original, MIT.

A business-case and product-planning framework based on the Pragmatic Institute Product Canvas. It evaluates a market opportunity, the people who have the problem, the competition, the financial risk, and whether to proceed.

In plain words
What is it for?
It is for sizing an opportunity, describing buyers and users, comparing build, buy, or partner options, estimating return on investment, and making a go-or-no-go recommendation.
Why use it?
It helps teams justify an investment with market evidence and financial reasoning instead of relying mainly on opinion.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the product-manager plugin — 18 skills shipped together

Good fit It is for sizing an opportunity, describing buyers and users, comparing build, buy, or partner options, estimating return on investment, and making a go-or-no-go recommendation.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/julianoczkowski/product-manager/pm-product-canvas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add julianoczkowski/product-manager --skill pm-product-canvas
Clone the repo
git clone --depth 1 https://github.com/julianoczkowski/product-manager

Made for: Claude Code.

Or install product-manager, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-product-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-product-canvas/github.svg)](https://agentmods.dev/skills/julianoczkowski/product-manager/pm-product-canvas)
Your own site
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-product-canvas"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-product-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-product-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/julianoczkowski/product-manager/pm-product-canvas"><img src="https://agentmods.dev/badge/skills/julianoczkowski/product-manager/pm-product-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 136 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,510 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00136 $0.01510
Opus 5 $0.00068 $0.00755
Sonnet 5 $0.00027 $0.00302
Haiku 4.5 $0.00014 $0.00151

Measured 12d ago against content hash d4e360d0be57, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-product-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-product-canvas/SKILL.md · 123 lines

How it starts

The opening of the file, as written. The whole thing — 123 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Canvas / Business Case (Pragmatic Framework: Business → Business Plan)

Rule: the Business Plan is an objective analysis of a market opportunity that provides the basis for investment. Articulate what you learned in the market, quantify the risk with a financial model, and end with a go/no-go recommendation. Opinion is irrelevant; the case is built on validated market evidence. See ../pm-copilot/references/framework.md for the market-problem test and primitives.

Check the feature dossier first (see ../pm-copilot/references/artifact-output.md) and reuse the market problem, personas, positioning, competitive picture, and distinctive competencies already established there. Where they're missing, gather them (run pm-market-problems, pm-personas, pm-positioning, pm-competitive-landscape, pm-distinctive-competence) — the canvas synthesizes them.

The Product Canvas — three parts

1. Value Propositionwhy this, why us, why now

  • Market opportunity — the urgent, pervasive, willing-to-pay problem.
  • Buyer / user persona — who has the problem and who pays.
  • Positioning statement — the ≤25-word "For [persona], [product] [verb] [problem] by [verb] [benefit]."
  • Strategic alignment — how it supports company strategy (tie to the Strategy Matrix).

2. Value Creationcan we win, and at what cost

  • Distinctive competencies — the valued + different + provable strengths this leverages.
  • Competitive landscape — alternatives, their strengths/weaknesses, our winning strategy.
  • Impact to buyers/users — the positive/negative consequences; the ROI to the buyer.
  • Investment level — resources (people, material, facility) required.

3. Value Capturewhat the business gets back

  • Market size — see sizing below.
  • Revenue generation — projected units × price over the horizon.
  • Costs / profits — see cost models below.
  • Distribution strategy — the channels aligned to how the market buys.
  • Success metrics — how you'll know it worked (Value / Quality / Progress / Satisfaction).

Read the full file on GitHub · 123 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 123 lines · 136 tokens per session scan A d4e360d0be57

Subscribe to this mod's changes

pm-product-canvas is a skill published in the GitHub repository julianoczkowski/product-manager (32 stars, last pushed 1mo ago), licensed MIT. It adds 136 tokens to every session and 1,510 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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