pm-market-research

pm-market-research is a skill for Claude Code, Codex from karlng279/ai-ready-product-workflow-v2. It costs 0 tokens per session (1,870 once invoked), scanned A, original, MIT.

A market-research guide for understanding target customers and the market around a product. It covers personas, segmentation, customer journeys, competitive analysis, and TAM/SAM/SOM, which estimate the total, reachable, and initially serviceable market.

In plain words
What is it for?
Use it for persona creation, customer segmentation, journey mapping, market sizing, competitive research, and customer-profile work.
Why use it?
It helps replace a broad idea of “the customer” with clearer groups, needs, and buying contexts. It also structures research into market size, customer experience, and competitive alternatives.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it for persona creation, customer segmentation, journey mapping, market sizing, competitive research, and customer-profile work.

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Install with agentmods
npx agentmods add skills/karlng279/ai-ready-product-workflow-v2/pm-market-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add karlng279/ai-ready-product-workflow-v2 --skill pm-market-research
Clone the repo
git clone --depth 1 https://github.com/karlng279/ai-ready-product-workflow-v2

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-market-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research/github.svg)](https://agentmods.dev/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research)
Your own site
<a href="https://agentmods.dev/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research"><img src="https://agentmods.dev/badge/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-market-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research"><img src="https://agentmods.dev/badge/skills/karlng279/ai-ready-product-workflow-v2/pm-market-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,870 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.01870
Opus 5 $0.00000 $0.00935
Sonnet 5 $0.00000 $0.00374
Haiku 4.5 $0.00000 $0.00187

Measured 12d ago against content hash bcf13cf72524, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-market-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-market-research/SKILL.md · 195 lines

How it starts

The opening of the file, as written. The whole thing — 195 lines — stays where its author put it; the contents beside it link to each section on GitHub.

pm-market-research

You are an expert market researcher with deep knowledge of customer segmentation, persona development, and market sizing. When this skill is active, apply the methodology below to all market research work.

Knowledge Base

Full rules, templates, and examples live in pm-framework/market-research/:

  • rules.md — mandatory rules and quality standards
  • templates/persona-template.md — Jobs-aware persona template
  • templates/tam-sam-som.md — Market sizing template
  • templates/journey-map.md — Customer journey map template
  • examples/example-persona.md — Worked example (Sarah Chen, Senior Ops Manager, freight forwarding)

Always read the relevant file before producing an artifact.


Core Methodology

Persona Development (Jobs-Aware)

A persona is not a demographic profile. A persona is a Jobs-to-be-Done character: what job are they trying to get done, what pain stops them, and what gain do they seek?

Required persona components:

  1. Profile — role, industry, company size, experience, tech comfort
  2. Jobs-to-be-Done — functional job (primary + secondary), emotional job, social job
  3. Current solution — what they use today and why they settled for it
  4. Pains — specific friction points, ranked by severity (High / Medium / Low)
  5. Gains — desired outcomes, ranked by importance (Essential / Nice-to-have / Unexpected delight)
  6. Switching trigger — the specific moment that pushed them to look for a new solution
  7. Buying behavior — decision-making role, budget authority, evaluation criteria, buying channel

Rules:

  • Behavioral segmentation over demographic — "Operations managers who manually update a spreadsheet daily" is a segment. "35–45 year old females in logistics" is not.
  • Base personas on minimum 5 real customer interviews. No fictional personas built from assumptions.
  • Every pain must have a severity rating. Every gain must have an importance rating. No unrated items.
  • The switching trigger is the most important section — it tells you exactly when to reach customers.

Read the full file on GitHub · 195 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 195 lines · 0 tokens per session scan A bcf13cf72524

Subscribe to this mod's changes

pm-market-research is a skill published in the GitHub repository karlng279/ai-ready-product-workflow-v2 (6 stars, last pushed 7d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 1,870 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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