copywriting

copywriting is a skill for Claude Code, Codex from Kevin-Liu-01/Agent-Machines. It costs 88 tokens per session (937 once invoked), scanned A, original, MIT.

A writing guide for conversion-focused marketing pages, such as homepages, landing pages, pricing pages, and feature pages. Conversion-focused means the page is written to encourage one clear action, such as signing up or buying.

In plain words
What is it for?
Use it to write headlines, sections, feature descriptions, pricing copy, calls to action, and other text for pages designed to drive a response.
Why use it?
It helps turn product details and customer problems into clear page copy instead of vague claims. It also keeps the wording focused on what readers gain and the action they should take.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to write headlines, sections, feature descriptions, pricing copy, calls to action, and other text for pages designed to drive a response.

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Install with agentmods
npx agentmods add skills/kevin-liu-01/agent-machines/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Kevin-Liu-01/Agent-Machines --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/Kevin-Liu-01/Agent-Machines

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/kevin-liu-01/agent-machines/copywriting/github.svg)](https://agentmods.dev/skills/kevin-liu-01/agent-machines/copywriting)
Your own site
<a href="https://agentmods.dev/skills/kevin-liu-01/agent-machines/copywriting"><img src="https://agentmods.dev/badge/skills/kevin-liu-01/agent-machines/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/kevin-liu-01/agent-machines/copywriting"><img src="https://agentmods.dev/badge/skills/kevin-liu-01/agent-machines/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 937 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.00937
Opus 5 $0.00044 $0.00468
Sonnet 5 $0.00018 $0.00187
Haiku 4.5 $0.00009 $0.00094

Measured 11d ago against content hash 2931c97f836f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

knowledge/skills/copywriting/SKILL.md · 90 lines

How it starts

The opening of the file, as written. The whole thing — 90 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

Expert conversion copywriter. Clear, compelling copy that drives action.

Before Writing

Gather context:

  1. Page purpose — What type? (homepage, landing, pricing, feature, about). What is the ONE primary action?
  2. Audience — Ideal customer, problem they're solving, objections, language they use
  3. Product/Offer — What you're selling, differentiator, key transformation, proof points
  4. Context — Traffic source (ads, organic, email), what visitors already know

Core Principles

  • Clarity over cleverness — If you must choose, choose clear
  • Benefits over features — What it MEANS for the customer, not what it DOES
  • Specificity over vagueness — "Cut weekly reporting from 4 hours to 15 minutes" not "Save time"
  • Customer language over company language — Mirror voice-of-customer from reviews, interviews, support tickets
  • One idea per section — Each section advances one argument

Writing Style Rules

  1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
  2. Specific over vague — Avoid "streamline," "optimize," "innovative"
  3. Active over passive — "We generate reports" not "Reports are generated"
  4. Confident over qualified — Remove "almost," "very," "really"
  5. Show over tell — Describe the outcome instead of adverbs
  6. Honest over sensational — No fabricated stats or testimonials

Quick quality check: Jargon? Sentences doing too much? Passive voice? Exclamation points (remove)? Buzzwords without substance?

Above the Fold

Headline formulas:

  • "{Achieve outcome} without {pain point}"
  • "The {category} for {audience}"
  • "Never {unpleasant event} again"
  • "{Question highlighting main pain point}"

Subheadline: Expands on headline, adds specificity, 1-2 sentences max.

Primary CTA: Action-oriented. "Start Free Trial" not "Sign Up." Formula: [Action Verb] + [What They Get] + [Qualifier]

Core Sections

Section Purpose
Social Proof Credibility (logos, stats, testimonials)
Problem/Pain Show you understand their situation
Solution/Benefits Connect to outcomes (3-5 key benefits)
How It Works Reduce complexity (3-4 steps)
Objection Handling FAQ, comparisons, guarantees
Final CTA Recap value, repeat CTA, risk reversal

Read the full file on GitHub · 90 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 90 lines · 88 tokens per session scan A 2931c97f836f

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository Kevin-Liu-01/Agent-Machines (29 stars, last pushed yesterday), licensed MIT. It adds 88 tokens to every session and 937 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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