customer-journey-map

customer-journey-map is a skill for Claude Code from killvxk/pm-skills-zh. It costs 63 tokens per session (860 once invoked), scanned A, original, MIT.

A customer-journey mapping skill that lays out the stages people pass through, from first awareness to regular use and recommendations, including interactions, feelings, problems, and improvement opportunities.

In plain words
What is it for?
Mapping acquisition, onboarding, engagement, retention, and referral experiences; finding drop-off points; and prioritizing improvements.
Why use it?
It makes hidden friction visible across the full customer experience instead of focusing on one screen or interaction. It helps identify key moments when people continue, struggle, or leave.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-market-research plugin — 7 skills, 3 commands shipped together

Good fit Mapping acquisition, onboarding, engagement, retention, and referral experiences; finding drop-off points; and prioritizing improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/killvxk/pm-skills-zh/customer-journey-map
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add killvxk/pm-skills-zh --skill customer-journey-map
Clone the repo
git clone --depth 1 https://github.com/killvxk/pm-skills-zh

Made for: Claude Code.

Or install pm-market-research, the plugin that ships this one along with the rest of its 7 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-map

README.md
[![agentmods](https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/customer-journey-map/github.svg)](https://agentmods.dev/skills/killvxk/pm-skills-zh/customer-journey-map)
Your own site
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/customer-journey-map"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/customer-journey-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-map

Your own site · 80×15
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/customer-journey-map"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/customer-journey-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 63 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 860 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00063 $0.00860
Opus 5 $0.00032 $0.00430
Sonnet 5 $0.00013 $0.00172
Haiku 4.5 $0.00006 $0.00086

Measured 12d ago against content hash c7b41c5b3975, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

customer-journey-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-market-research/skills/customer-journey-map/SKILL.md · 66 lines

What it actually says

客户旅程地图

梳理从认知到口碑传播的端到端客户体验,在每个阶段识别情绪、痛点与改进机会。

背景

你正在为 $ARGUMENTS 创建客户旅程地图。

如果用户提供了文件(访谈记录、问卷数据、数据分析、支持工单或已有旅程地图),请先读取这些内容。如果提供了 URL,通过网络搜索了解该产品。

操作说明

  1. 定义画像:谁在经历这段旅程?使用包含 JTBD 的具体画像,而非泛泛的"用户"。

  2. 绘制旅程阶段(根据产品灵活调整):

    阶段 描述
    认知 他们如何首次了解到这个产品?
    考量 他们评估什么?对比哪些替代方案?
    获取 他们如何注册或购买?
    新用户引导 产品的初次体验——从注册到获得核心价值的时间
    参与 常规使用——养成习惯
    留存 是什么让他们持续回来?什么可能导致流失?
    口碑传播 他们在何种情况下、为何向他人推荐这个产品?
  3. 每个阶段需记录

    • 触点:用户与产品、品牌或团队交互的地方(官网、邮件、应用内、客服、社交媒体)
    • 用户行为:他们在这个阶段做什么
    • 想法与疑问:他们在想什么("这值得我花时间吗?""怎么……?")
    • 情绪:他们的感受(兴奋、困惑、沮丧、愉悦)——用评分或表情符号标注
    • 痛点:摩擦、困惑、流失风险
    • 改进机会:如何在这个节点改善体验
  4. 识别关键时刻

    • 顿悟时刻:用户首次体验到核心价值的瞬间
    • 决定性时刻:他们决定继续还是放弃的关键节点
    • 流失触发点:用户最常流失的地方
  5. 创建旅程地图表格

    阶段 触点 用户行为 情绪 痛点 改进机会
  6. 推荐优先改进项

    • 哪些痛点对转化或留存的影响最大?
    • 哪些快速优化能立竿见影地改善体验?
    • 哪些需要较大投入但回报最丰厚?

逐步推进分析。保存为 markdown 文档。对于可视化旅程地图,建议用户在 Miro 或 FigJam 中创建,以本分析作为基础素材。


延伸阅读

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 66 lines · 63 tokens per session scan A c7b41c5b3975

Subscribe to this mod's changes

customer-journey-map is a skill published in the GitHub repository killvxk/pm-skills-zh (159 stars, last pushed 5mo ago), licensed MIT. It adds 63 tokens to every session and 860 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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