gtm-motions

gtm-motions is a skill for Claude Code from killvxk/pm-skills-zh. It costs 93 tokens per session (2,057 once invoked), scanned A, original, MIT.

A go-to-market planning guide for choosing how a product reaches potential customers. It covers inbound marketing, outbound sales, paid advertising, communities, partners, account-based marketing, and product-led growth.

In plain words
What is it for?
Use it to select marketing channels, compare inbound and outbound approaches, plan campaigns across several channels, or assemble a marketing toolset.
Why use it?
It helps compare different ways to attract and win customers instead of choosing channels by guesswork. It also clarifies the trade-offs, tools, and effort involved in each approach.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Use it to select marketing channels, compare inbound and outbound approaches, plan campaigns across several channels, or assemble a marketing toolset.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/killvxk/pm-skills-zh/gtm-motions
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add killvxk/pm-skills-zh --skill gtm-motions
Clone the repo
git clone --depth 1 https://github.com/killvxk/pm-skills-zh

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-motions

README.md
[![agentmods](https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-motions/github.svg)](https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-motions)
Your own site
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-motions"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-motions/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-motions

Your own site · 80×15
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-motions"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-motions.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,057 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.02057
Opus 5 $0.00046 $0.01028
Sonnet 5 $0.00019 $0.00411
Haiku 4.5 $0.00009 $0.00206

Measured 12d ago against content hash 62bbab45ab90, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

gtm-motions scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-go-to-market/skills/gtm-motions/SKILL.md · 156 lines

How it starts

The opening of the file, as written. The whole thing — 156 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM 打法

概述

识别并评估最适合你产品的市场进入(GTM)打法。本技能分析七种已验证的 GTM 方案,提供具体工具和战术建议,帮助构建均衡的获客策略。

适用场景

  • 为产品选择营销渠道
  • 在入站与出站策略之间做取舍
  • 构建 GTM 工具包和技术栈
  • 评估 PLG(产品驱动增长)与传统销售打法
  • 规划跨渠道营销活动

七种 GTM 打法

1. 入站营销(Inbound Marketing)

通过有价值的内容和思想领导力吸引潜在客户。

  • 工具:LinkedIn、SEMRush、Grammarly、HubSpot、Airtable
  • 战术:博客内容、网络研讨会、白皮书、SEO、邮件培育序列
  • 最适合:B2B SaaS、技术型产品、销售周期较长的场景
  • 优势:建立品牌权威,吸引高意向潜在客户
  • 挑战:需要持续的内容创作;见效较慢

2. 出站销售(Outbound Sales)

通过直接接触主动触达目标潜在客户。

  • 工具:LinkedIn Sales Navigator、ZoomInfo、Lemlist、Apollo、Hunter
  • 战术:冷邮件营销、LinkedIn 外拓、电话开发、个性化 Demo
  • 最适合:企业级销售、高价值合同、细分市场
  • 优势:可预测的销售管道;对目标客户的选择有掌控权
  • 挑战:回复率低;资源消耗大;需要经验丰富的销售团队

3. 付费数字广告(Paid Digital Advertising)

通过精准定向的付费渠道触达目标受众。

  • 工具:Google Ads、Meta Ads、LinkedIn Ads、Newswire、再营销平台
  • 战术:搜索广告、展示广告、社交广告、视频广告、再营销
  • 最适合:目标受众画像清晰、竞争关键词明确的产品
  • 优势:见效快;可规模化;ROI 可量化;定向精准
  • 挑战:成本可能较高;需要持续优化;竞争激烈

4. 社区营销(Community Marketing)

建立活跃的用户社群,让客户互相帮助并口耳相传。

  • 工具:Slack、Reddit、Discord、Circle、Mighty Networks、WhatsApp
  • 战术:社区论坛、用户群组、线下活动、导师计划、品牌大使项目
  • 最适合:开发者产品、实践社群、忠实用户基础
  • 优势:增强用户粘性;有机口碑传播;获取有价值的用户反馈;CAC(客户获取成本)低
  • 挑战:需要积极维护;需要时间积累临界规模

5. 合作伙伴营销(Partner Marketing)

借助合作伙伴网络进行联合营销,触达新受众。

  • 工具:Miro、AWS Startups、Oracle Partners、Stripe、Shopify App Store
  • 战术:产品集成、联合营销协议、渠道合作、经销商
  • 最适合:互补型产品、平台生态、扩大市场覆盖
  • 优势:借力合作伙伴的成熟客户基础;分担成本;提升可信度
  • 挑战:合作伙伴目标对齐难;需要分润;对合作伙伴存在依赖

6. ABM——基于账户的营销(Account-Based Marketing)

将高价值客户作为独立市场,以个性化营销活动精准触达。

  • 工具:Pipedrive、Hunter、Clay、6sense、Terminus、Demandbase
  • 战术:个性化信息、账户定向内容、销售与营销协同作战
  • 最适合:企业级大单、目标账户数量有限、成交金额高的场景
  • 优势:更高转化率;更大成交规模;销售与营销高度协同
  • 挑战:需要深入的账户调研;资源消耗大;难以规模化应用于中小企业

7. PLG——产品驱动增长(Product-Led Growth)

通过产品体验本身推动用户采用,将销售摩擦降至最低。

  • 工具:Hotjar、Amplitude、Sentry、PostHog、Intercom、Appcues
  • 战术:免费试用、Freemium 模式、应用内引导、自助 Demo、产品数据分析
  • 最适合:自助服务型产品、中小企业市场、低 ACV(年度合同价值)、具有病毒传播潜力的产品
  • 优势:CAC 低;产品与增长目标一致;PMF 信号强烈;可规模化
  • 挑战:需要极致的产品体验;价格点较低;ROI 回收周期较长

工作方式

第一步:了解你的产品

明确产品特征:

  • 价格点和 ACV(年度合同价值)
  • 销售周期长度
  • 买家类型和决策流程
  • 产品复杂度和学习曲线
  • 目标市场规模和集中度

Read the full file on GitHub · 156 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 156 lines · 93 tokens per session scan A 62bbab45ab90

Subscribe to this mod's changes

gtm-motions is a skill published in the GitHub repository killvxk/pm-skills-zh (159 stars, last pushed 5mo ago), licensed MIT. It adds 93 tokens to every session and 2,057 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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