gtm-strategy

gtm-strategy is a skill for Claude Code from killvxk/pm-skills-zh. It costs 52 tokens per session (1,004 once invoked), scanned A, original, MIT.

A go-to-market planning skill for deciding how to launch a product, reach its intended customers, describe its value, and measure results.

In plain words
What is it for?
Planning product launches, entering new markets, choosing channels, defining KPIs, preparing launch timelines, and creating a 90-day execution plan.
Why use it?
It brings marketing channels, product messaging, success measures, and launch timing into one plan. GTM means the practical approach used to bring a product to a market.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Planning product launches, entering new markets, choosing channels, defining KPIs, preparing launch timelines, and creating a 90-day execution plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/killvxk/pm-skills-zh/gtm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add killvxk/pm-skills-zh --skill gtm-strategy
Clone the repo
git clone --depth 1 https://github.com/killvxk/pm-skills-zh

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-strategy/github.svg)](https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-strategy)
Your own site
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-strategy"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/gtm-strategy"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,004 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.01004
Opus 5 $0.00026 $0.00502
Sonnet 5 $0.00010 $0.00201
Haiku 4.5 $0.00005 $0.00100

Measured 11d ago against content hash 1a473c6dbad8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-go-to-market/skills/gtm-strategy/SKILL.md · 95 lines

What it actually says

GTM 策略

概述

为产品上市制定全面的市场进入(GTM)策略。本技能覆盖营销渠道选择、核心信息开发、成功指标定义和上市规划。

适用场景

  • 规划产品上市
  • 从零搭建 GTM 方案
  • 为进入新市场制定上市策略
  • 制定产品与市场契合策略
  • 准备产品上线路线图

工作方式

第一步:收集调研数据

系统将协助你加载并分析关于产品和目标市场的早期调研。请提供:

  • 产品描述和核心功能
  • 目标市场细分详情
  • 市场调研或验证数据
  • 竞争格局信息
  • 可用的客户访谈或问卷数据

第二步:确定营销渠道

评估哪些渠道最能触达目标受众:

  • 数字营销渠道(付费搜索、社交媒体、展示广告)
  • 内容与入站渠道(博客、SEO、思想领导力)
  • 销售与出站渠道(直接外拓、合作伙伴)
  • 社群和草根渠道
  • 产品驱动和病毒式渠道

第三步:开发核心信息

制作能引发共鸣的受众专属信息:

  • 面向目标细分市场的核心价值主张
  • 关键差异化点和竞争优势
  • 痛点验证和解决方案映射
  • 佐证材料和社会证明策略
  • 针对不同渠道的信息变体

第四步:定义成功指标

建立可量化的 KPI 来追踪上市成效:

  • 认知指标(曝光量、触达人数、品牌记忆度)
  • 互动指标(点击率 CTR、互动成本、页面停留时长)
  • 转化指标(注册数、演示申请数、试用启动数)
  • 营收指标(MRR 月度经常性收入、CAC 客户获取成本、LTV 用户生命周期价值)
  • 市场指标(市场份额、细分市场渗透率)

第五步:制定上市计划

构建分阶段的上市时间线:

  • 上市前准备(信息、渠道、时间线)
  • 上市当天活动和公告
  • 上市后动能保持(内容、合作伙伴、社群)
  • 监测与优化节奏
  • 成功标准和进行/终止决策节点

输入格式

通过 $ARGUMENTS 传入:

  • 产品名称和描述
  • 目标市场细分
  • 调研数据或文件路径
  • 上市时间线和约束条件
  • 预算或资源限制

输出内容

结构化的 GTM 策略文档,包含:

  • 推荐营销渠道及选择理由
  • 渠道专属信息和定位
  • 含关键里程碑的上市时间线
  • KPI 目标和衡量框架
  • 风险规避策略
  • 90 天执行路线图

方法论

本技能应用 Product Compass GTM 策略方法论,聚焦于市场选择、渠道匹配和信息-市场契合,推动产品的可持续增长。

实用技巧

  • 从最有把握的客户细分市场开始
  • 全面上市前通过客户访谈验证假设
  • 少数渠道做精,好过多个渠道都平庸
  • 上市前建立基准指标,以便量化效果
  • 规划好反馈循环和迭代优化机制

延伸阅读

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 95 lines · 52 tokens per session scan A 1a473c6dbad8

Subscribe to this mod's changes

gtm-strategy is a skill published in the GitHub repository killvxk/pm-skills-zh (159 stars, last pushed 5mo ago), licensed MIT. It adds 52 tokens to every session and 1,004 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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