ideal-customer-profile

ideal-customer-profile is a skill for Claude Code from killvxk/pm-skills-zh. It costs 65 tokens per session (1,624 once invoked), scanned A, original, MIT.

An ideal-customer-profile skill that uses research and customer data to describe the people or organizations most likely to gain value, stay, and expand their use of a product. ICP means ideal customer profile.

In plain words
What is it for?
Defining an ICP from surveys, interviews, usage data, support records, churn data, or sales outcomes; identifying high-value customers; and improving targeting.
Why use it?
It helps focus sales, marketing, and customer-success effort on the customers with the strongest fit. It combines customer traits, behavior, goals, pain points, and buying patterns.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Defining an ICP from surveys, interviews, usage data, support records, churn data, or sales outcomes; identifying high-value customers; and improving targeting.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/killvxk/pm-skills-zh/ideal-customer-profile
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add killvxk/pm-skills-zh --skill ideal-customer-profile
Clone the repo
git clone --depth 1 https://github.com/killvxk/pm-skills-zh

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ideal-customer-profile

README.md
[![agentmods](https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/ideal-customer-profile/github.svg)](https://agentmods.dev/skills/killvxk/pm-skills-zh/ideal-customer-profile)
Your own site
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/ideal-customer-profile"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/ideal-customer-profile/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ideal-customer-profile

Your own site · 80×15
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/ideal-customer-profile"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/ideal-customer-profile.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 65 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,624 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00065 $0.01624
Opus 5 $0.00032 $0.00812
Sonnet 5 $0.00013 $0.00325
Haiku 4.5 $0.00006 $0.00162

Measured 11d ago against content hash 4c28d30986e5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ideal-customer-profile scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-go-to-market/skills/ideal-customer-profile/SKILL.md · 165 lines

How it starts

The opening of the file, as written. The whole thing — 165 lines — stays where its author put it; the contents beside it link to each section on GitHub.

理想客户画像

概述

从调研和问卷数据中提炼理想客户画像(ICP)。本技能整合客户调研数据,定义最有可能从产品中获得价值、持续留存并持续扩展使用的客户画像。

适用场景

  • 从产品市场契合度(PMF)问卷数据中定义 ICP
  • 精准定位高价值客户群体
  • 分析客户成功和扩展模式
  • 优化销售和营销资源投入
  • 评估新客户机会的匹配度
  • 细化目标市场定义

ICP 框架维度

用户画像(Demographics)

他们在企业和个人层面是什么样的?

  • 公司规模(员工数、营收)
  • 所属行业或垂直领域
  • 所在地理位置
  • 职位和所在部门
  • 该岗位从业年限
  • 教育背景和职业背景
  • 组织架构和汇报关系

行为特征(Behaviors)

他们如何工作并做出决策?

  • 如何发现和评估解决方案
  • 采购流程和决策时间线
  • 技术接受度和产品采用速度
  • 决策风格(独立决策 vs 委员会决策)
  • 变更管理和采用方式
  • 更换工具的频率
  • 社群参与度和同伴影响力

用户待办任务(JTBD)

他们想要完成什么?

  • 主要任务/目标(功能性任务)
  • 支撑主要任务的次要任务
  • 情感性任务(他们希望有什么感受)
  • 社交性任务(身份认同和在他人眼中的形象)
  • 他们想要避免或消除的任务
  • 每项任务的频率和重要性
  • 完成任务的成功标准

需求与痛点(Needs and Pain Points)

你的产品解决了哪些问题?

  • 他们经历的具体痛点
  • 当前的替代方案及其局限性
  • 对生产力或业务成果的影响
  • 问题带来的成本或时间负担
  • 情绪上的受挫程度
  • 解决问题的障碍
  • 可用于解决问题的预算
  • 其他竞争性优先事项

工作方式

第一步:收集客户数据

整理关于实际客户和潜在客户的调研资料:

  • 产品市场契合度(PMF)问卷回答
  • 客户访谈记录
  • 免费试用或 Freemium 用户行为数据
  • 客户反馈和支持工单
  • 流失分析和客户生命周期数据
  • 销售的赢单/败单分析
  • 竞争对手客户分析

第二步:按价值分层

识别各客户群体及其价值:

  • LTV(用户生命周期价值)最高的客户
  • 实现价值速度最快的客户
  • 流失率最低的客户
  • 扩展/升级购买率最高的客户
  • 热情度/活跃度最高的客户
  • 最具参考价值/案例潜力的客户
  • 与产品愿景最契合的客户

第三步:梳理人口特征

提取企业特征规律:

  • 常见公司规模(员工数、营收)
  • 行业垂直领域和细分赛道
  • 地域集中度
  • 典型部门和汇报结构
  • 预算持有者和可用预算
  • 公司发展阶段(初创、成长期、企业)
  • 企业文化特征

第四步:识别行为特征

梳理决策和采用模式:

  • 如何发现你的产品(渠道)
  • 评估过程和时间线
  • 决策中的关键利益相关者
  • 销售过程中的障碍
  • 产品采用速度和使用广度
  • 团队在入职中的参与度
  • 功能使用频率
  • 支持和服务需求

第五步:定义 JTBD

清晰表述他们想要完成的事:

  • 主要任务/目标(功能性任务)
  • 情感维度(他们希望有什么感受)
  • 社交维度(团队和利益相关方影响)
  • 成功指标(他们如何衡量成功)
  • 背景和约束(在何时、何地、与谁一起)
  • 竞争性任务和优先级
  • 各项任务的重要性排序

第六步:梳理痛点和需求

整合具体问题领域:

  • 现状(当前处境和不满)
  • 期望状态(理想的未来状态)
  • 差距大小和影响量化
  • 问题的情感维度
  • 阻碍解决问题的资源约束
  • 疑虑或迟疑
  • 对解决方案的成功标准

输入格式

通过 $ARGUMENTS 传入:

  • 调研数据(问卷、访谈、记录文本)
  • 客户成功/数据指标
  • 产品使用分析数据
  • 销售活动和赢单/败单数据
  • 现有客户数据库
  • 竞争情报

输出内容

全面的 ICP 定义,包含:

  • 企业特征画像(公司规模、行业、地域)
  • 行为画像(采购模式、采用风格)
  • 完整的 JTBD 映射(功能性、情感性、社交性任务)
  • 前 5-7 个痛点和具体需求
  • 量化影响指标(问题成本、解决方案价值)
  • 决策流程和关键利益相关者
  • 典型客户旅程和时间线
  • GTM 启示和信息传达建议
  • 不合格标准(谁不是合适的客户)
  • ICP 中的高价值细分群体(最理想客户中的最理想客户)

方法论

基于 Clayton Christensen 的用户待办任务(JTBD)理论和客户画像方法论。将行为数据与动机洞察相结合,定义可操作的客户画像。

实用技巧

  • 将定量数据和定性数据结合使用
  • 访谈 10 位以上的高价值客户,识别规律性模式
  • 关注非显而易见的人口特征(离群值可能是高价值客户)
  • 同时定义理想 ICP 和可接受的次要细分群体
  • 随着客户数据积累,每季度重新审视 ICP
  • 用 ICP 评估所有新销售机会
  • 在整个组织内共享 ICP(市场、销售、产品部门)
  • 记住:ICP 的目的是聚焦精力,而不是将其他所有人拒之门外

Read the full file on GitHub · 165 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 165 lines · 65 tokens per session scan A 4c28d30986e5

Subscribe to this mod's changes

ideal-customer-profile is a skill published in the GitHub repository killvxk/pm-skills-zh (159 stars, last pushed 5mo ago), licensed MIT. It adds 65 tokens to every session and 1,624 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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