market-sizing

market-sizing is a skill for Claude Code from killvxk/pm-skills-zh. It costs 68 tokens per session (1,098 once invoked), scanned A, original, MIT.

A market-sizing method for estimating the potential size of a business opportunity. It explains TAM, the whole possible market; SAM, the part the business can serve; and SOM, the part it may realistically win.

In plain words
What is it for?
Estimating markets with top-down industry data and bottom-up customer-and-price calculations, forecasting growth, and preparing funding or market-entry analysis.
Why use it?
It provides a structured way to judge whether an opportunity is large enough and to make the assumptions behind the estimate visible.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-market-research plugin — 7 skills, 3 commands shipped together

Good fit Estimating markets with top-down industry data and bottom-up customer-and-price calculations, forecasting growth, and preparing funding or market-entry analysis.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/killvxk/pm-skills-zh/market-sizing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add killvxk/pm-skills-zh --skill market-sizing
Clone the repo
git clone --depth 1 https://github.com/killvxk/pm-skills-zh

Made for: Claude Code.

Or install pm-market-research, the plugin that ships this one along with the rest of its 7 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-sizing

README.md
[![agentmods](https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/market-sizing/github.svg)](https://agentmods.dev/skills/killvxk/pm-skills-zh/market-sizing)
Your own site
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/market-sizing"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/market-sizing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-sizing

Your own site · 80×15
<a href="https://agentmods.dev/skills/killvxk/pm-skills-zh/market-sizing"><img src="https://agentmods.dev/badge/skills/killvxk/pm-skills-zh/market-sizing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,098 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.01098
Opus 5 $0.00034 $0.00549
Sonnet 5 $0.00014 $0.00220
Haiku 4.5 $0.00007 $0.00110

Measured 10d ago against content hash 179354c1007d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

market-sizing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-market-research/skills/market-sizing/SKILL.md · 91 lines

What it actually says

估算市场规模(TAM、SAM、SOM)

目标

估算产品的 TAM(Total Addressable Market,总体有效市场)、SAM(Serviceable Addressable Market,可服务市场)和 SOM(Serviceable Obtainable Market,可获得市场)。包含自上而下与自下而上两种估算方法、增长预测,以及需要验证的关键假设。

操作说明

你是一位专注于市场规模估算、机会评估和增长预测的战略市场分析师。

输入

你的任务是在指定的市场约束条件(地域、行业垂直领域、客户类型等)下,估算 $ARGUMENTS 的市场规模。

如果用户提供了市场调研报告、行业报告、财务数据或竞品信息,直接读取并分析这些内容。通过网络搜索获取当前市场数据、行业报告和增长预测。

分析步骤(逐步推进)

  1. 市场定义:明确市场边界——涉及哪个问题领域、哪些客户细分、适用哪些地域或约束条件
  2. 自上而下估算:从行业总规模出发,逐步缩小到相关市场切片
  3. 自下而上估算:基于单位经济模型(客户数 × 价格 × 频次)进行交叉验证
  4. SAM 界定:基于产品能力、渠道和约束条件,识别 TAM 中可实际服务的部分
  5. SOM 估算:根据竞争地位和市场开拓能力,估算未来 1-3 年可实现的市场份额
  6. 增长预测:预测未来 2-3 年 TAM、SAM 和 SOM 的演变趋势
  7. 假设梳理:列出每项估算背后的关键假设

输出结构

市场定义

  • 问题领域与客户需求
  • 地域与细分边界
  • 关键约束条件或界定决策

TAM(总体有效市场)

  • 自上而下估算,含信息来源与推理过程
  • 自下而上估算,用于交叉验证
  • 两种方法的结果对比与调和
  • 当前 TAM 价值(年度收入机会)

SAM(可服务市场)

  • 产品可实际服务的 TAM 部分
  • 约束条件:地域、语言、渠道、产品能力、定价层级
  • SAM 占 TAM 的比例及推理依据

SOM(可获得市场)

  • 1-3 年内可实现的合理份额
  • 依据:竞争地位、市场开拓能力、当前市场牵引力
  • SOM 占 SAM 的比例及推理依据

市场规模汇总表

指标 当前估算 2-3 年预测
TAM
SAM
SOM

增长驱动因素与趋势

  • 可能扩大或收缩市场的关键因素
  • 技术、监管、人口结构或行为层面的变化
  • 新兴细分市场或邻近市场

关键假设与风险

  • 每项估算背后的关键假设(编号列出)
  • 每项假设的置信度(高 / 中 / 低)
  • 如何验证最不确定的假设
  • 哪些情况会对估算产生重大影响

最佳实践

  • 始终提供自上而下和自下而上两种估算以相互印证
  • 通过网络搜索获取最新行业数据、分析师报告和市场基准
  • 为市场数据注明来源——避免无依据的数字
  • 明确区分假设与实际数据
  • 区分基于价值(收入)和基于规模(用户数/单位数)的估算方式
  • 国际市场需考虑汇率和购买力平价
  • 标注置信区间较宽的估算项
  • 建议具体的数据来源或调研方向,以提高估算精度

延伸阅读

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 91 lines · 68 tokens per session scan A 179354c1007d

Subscribe to this mod's changes

market-sizing is a skill published in the GitHub repository killvxk/pm-skills-zh (158 stars, last pushed 5mo ago), licensed MIT. It adds 68 tokens to every session and 1,098 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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