A skill for researching and planning advertising creative across formats such as image, video, audio, display, social, search, and creator content. It turns customer evidence into campaign concepts, production briefs, variants, audits, and measurement plans.

Use it to develop concepts, write production-ready briefs, audit existing advertising, compare variants, adapt campaigns to markets, or plan how results and rights should be reviewed.

It gives teams a structured way to connect creative decisions to customer problems, claims, proof, offers, and learning. This reduces unsupported ideas and makes variations easier to compare and govern.

ad-creative — Skill for Claude Code and Codex by krillinai

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add krillinai/growth-skills --skill ad-creative

Clone the repo

git clone --depth 1 https://github.com/krillinai/growth-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/krillinai/growth-skills/ad-creative/github.svg)](https://agentmods.dev/skills/krillinai/growth-skills/ad-creative)

Your own site

<a href="https://agentmods.dev/skills/krillinai/growth-skills/ad-creative"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/ad-creative/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/krillinai/growth-skills/ad-creative"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/ad-creative.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,833 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits

NVIDIA SkillSpector pass 7 Sept 2026

How audits are shown

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00099	$0.01833
Opus 5.5	$0.00040	$0.00733
Sonnet 5.5	$0.00020	$0.00367
Haiku 4.5	$0.00010	$0.00183

Measured 2mo ago against content hash 1de8a28b92f0, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ad-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-strategy/references/modules/ad-creative/SKILL.md · 94 lines

How it starts

The opening of the file, as written. The whole thing — 94 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative

Turn customer evidence and a bounded campaign decision into traceable creative hypotheses, production-ready briefs, governed variants, and a learning system. Optimize qualified customer progression and retained economics, not asset count, attention, clicks, platform conversions, or attributed ROAS alone.

Read creative-contract.md before proposing a concept, claim, creator, asset, or format. Read concepts-and-production.md before building concept maps, briefs, storyboards, variant matrices, adaptations, or review workflows. Read measurement-and-governance.md before diagnosing winners, fatigue, tests, rights, or market adaptations. Use playbook-sources.md to cite the pinned Growth Playbook basis.

Select One Mode

Mode	Use
`concept`	Develop evidence-bounded creative hypotheses and a prioritized concept portfolio
`brief`	Produce implementation-ready requirements for one concept and its purposeful variants
`audit`	Evaluate existing concepts and assets for coverage, claims, rights, continuity, performance evidence, fatigue, and learning

Name one primary mode. Keep customer evidence, concept, execution, asset, delivery, attribution, business outcome, and causal conclusion separate.

Freeze The Creative Contract

Record decision and owner; product, offer, price or incentive; audience, job, trigger, problem, lifecycle or buying state, and exclusions; market, language, locale, channel, placement, device, and format; positioning, value pillars, claims, proof, objections, CTA, landing path, and next value; brand, rights, accessibility, policy, safety, production, capacity, budget assumptions, dates, metrics, maturity, approvals, and external-action boundary.

Start from supplied and attributable public evidence. Private ad exports, creative inventories, research, analytics, CRM, product, sales, and economics are optional. Never invent audience size, customer motives, claims, proof, creator rights, channel access, benchmarks, performance, fatigue, conversion, CAC, revenue, retention, or uplift.

Read the full file on GitHub · 94 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 94 lines · 99 tokens per session scan A 1de8a28b92f0

Subscribe to this mod's changes

ad-creative is a skill published in the GitHub repository krillinai/growth-skills (43 stars, last pushed 2mo ago), licensed MIT. It adds 99 tokens to every session and 1,833 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Creative and media Marketing and SEO

ad-creative next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
ad-creativekrillinai/growth-skills	Skill	43	2mo ago	MIT	A	99	Claude Code, Codex
imagegenopenai/codex	Skill	133k	yesterday	Apache-2.0	A	113	Codex
playwright-climicrosoft/playwright	Skill	99k	yesterday	Apache-2.0	A	19	Claude Code
local-ai-agentsmicrosoft/ai-agents-for-beginners	Skill	79k	4d ago	MIT	A	200	Claude Code, Codex
systematic-debuggingobra/superpowers	Skill	313k	3d ago	MIT	A	21	Claude Code
next-cache-components-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	95	Claude Code
next-partial-prefetching-adoptionvercel/next.js	Skill	143k	yesterday	MIT	A	103	Claude Code