incentive-system-design

Incentive System Design

Design incentives to remove a specific barrier to real customer or network value, then keep only behavior whose retained incremental contribution exceeds full marginal cost and harm. An incentive can accelerate value discovery or coordination; it cannot manufacture Product-Market Fit, make attributed activity incremental, or turn reward-dependent behavior into retention.

Read incentive-contract.md before accepting eligibility, behavior, reward, exposure, cost, cohort, or risk evidence. Read economics-and-incrementality.md before calculating lift, full cost, retained incremental value, payback, cannibalization, or portfolio allocation. Read mechanism-risk-and-governance.md before selecting reward mechanics, fraud controls, fairness rules, fulfillment, taper, or stop conditions. Read output-contract.md before delivery. Use playbook-sources.md to cite the pinned Growth Playbook basis.

Select One Mode

Name one primary mode, decision, owner, target behavior, customer or network value, eligible population, horizon, budget, and external-action boundary. If private evidence is unavailable, return a public-evidence-bounded hypothesis and measurement plan, not a score or causal claim.

Freeze The Incentive Contract

Record product, market, lifecycle role, participant sides and entities; value, natural frequency, behavioral barrier, target action, non-incentive alternatives, and counterfactual; eligible and excluded populations; reward type, amount, currency, payer, recipient, timing, visibility, terms, expiration, settlement, reversal, liability, and dispute rules; assignment or eligibility, exposure, action, fulfillment, outcome, identity, deduplication, cohort, window, cutoff, and maturity; organic baseline, holdout, attribution and incrementality basis; full cost, contribution, payback, budget, capacity, and uncertainty; fraud, cannibalization, quality, trust, fairness, accessibility, privacy, compliance, and support; taper, stop, owners, sources, evidence states, and requested external actions.