marketing-mix-modeling

marketing-mix-modeling is a skill for Claude Code, Codex from krillinai/growth-skills. It costs 83 tokens per session (2,774 once invoked), scanned A, original, MIT.

A framework for building and checking a Marketing Mix Model, a model that estimates how advertising and other growth inputs relate to business results over time and across markets.

In plain words
What is it for?
Use it to specify data and outcomes, estimate channel effects, validate and calibrate models, compare alternatives, and create supported budget scenarios.
Why use it?
It keeps assumptions, uncertainty, experiments, delayed effects, saturation, and budget limits explicit so modeled channel contribution is not mistaken for proven causation.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to specify data and outcomes, estimate channel effects, validate and calibrate models, compare alternatives, and create supported budget scenarios.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/krillinai/growth-skills/marketing-mix-modeling
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add krillinai/growth-skills --skill marketing-mix-modeling
Clone the repo
git clone --depth 1 https://github.com/krillinai/growth-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-mix-modeling

README.md
[![agentmods](https://agentmods.dev/badge/skills/krillinai/growth-skills/marketing-mix-modeling/github.svg)](https://agentmods.dev/skills/krillinai/growth-skills/marketing-mix-modeling)
Your own site
<a href="https://agentmods.dev/skills/krillinai/growth-skills/marketing-mix-modeling"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/marketing-mix-modeling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-mix-modeling

Your own site · 80×15
<a href="https://agentmods.dev/skills/krillinai/growth-skills/marketing-mix-modeling"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/marketing-mix-modeling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 83 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,774 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00083 $0.02774
Opus 5 $0.00042 $0.01387
Sonnet 5 $0.00017 $0.00555
Haiku 4.5 $0.00008 $0.00277

Measured 12d ago against content hash 85e6dae3b2e3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-mix-modeling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/growth-measurement/references/modules/marketing-mix-modeling/SKILL.md · 102 lines

How it starts

The opening of the file, as written. The whole thing — 102 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Mix Modeling

Build a versioned aggregate model of how media and other growth inputs relate to a reconciled customer or business outcome across time and markets. Preserve identification assumptions, baseline, carryover, saturation, experiments, uncertainty, and supported response ranges so an MMM informs decisions without turning fit, platform credit, or modeled contribution into causal certainty.

Read model-and-data-contract.md before accepting the decision, outcome, entity, market, time grain, sources, media, controls, vintages, or feasibility. Read transformations-identification-and-estimation.md before choosing adstock, lag, saturation, priors, constraints, controls, pooling, interactions, or an estimation method. Read validation-calibration-and-decisions.md before validating, calibrating with experiments, reporting contribution, building response curves, comparing models, or creating budget scenarios. Read output-contract.md before delivery. Use playbook-sources.md for the pinned Growth Playbook basis.

Select One Mode

Mode Use
specification Define a calculation-ready model and measurement contract when compatible aggregate evidence is unavailable
feasibility Decide whether history, variation, sources, outcomes, dimensions, and calibration can support the intended decision
build Estimate and validate a bounded model from supplied compatible data
audit Inspect an existing model, contribution report, response curve, scenario, or decision for data, identification, validation, and governance failure
calibrate Reconcile an existing MMM with compatible experiment or other causal evidence without forcing agreement
refresh Preserve the prior version and update affected data, transformations, assumptions, model, calibration, or decisions after material change

Read the full file on GitHub · 102 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 102 lines · 83 tokens per session scan A 85e6dae3b2e3

Subscribe to this mod's changes

marketing-mix-modeling is a skill published in the GitHub repository krillinai/growth-skills (43 stars, last pushed 16d ago), licensed MIT. It adds 83 tokens to every session and 2,774 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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