marketing-psychology

marketing-psychology is a skill for Claude Code, Codex from krivoox/agent-stack-template. It costs 136 tokens per session (4,289 once invoked), scanned A, a copy of marketing-psychology, MIT.

A guide to using psychology, mental models, and behavioral science—the study of how people think and act—in marketing.

In plain words
What is it for?
Applying ideas such as cognitive bias, anchoring, social proof, persuasion, and decision-making to marketing work.
Why use it?
It helps explain why customers make decisions and gives a structured way to choose marketing approaches without relying only on guesswork.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument; installed under .agents/ (shared by several agents).

Good fit Applying ideas such as cognitive bias, anchoring, social proof, persuasion, and decision-making to marketing work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/krivoox/agent-stack-template/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add krivoox/agent-stack-template --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/krivoox/agent-stack-template

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/krivoox/agent-stack-template/marketing-psychology/github.svg)](https://agentmods.dev/skills/krivoox/agent-stack-template/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/krivoox/agent-stack-template/marketing-psychology"><img src="https://agentmods.dev/badge/skills/krivoox/agent-stack-template/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/krivoox/agent-stack-template/marketing-psychology"><img src="https://agentmods.dev/badge/skills/krivoox/agent-stack-template/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 136 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,289 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00136 $0.04289
Opus 5 $0.00068 $0.02145
Sonnet 5 $0.00027 $0.00858
Haiku 4.5 $0.00014 $0.00429

Measured 11d ago against content hash 573bbe4f6e30, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to marketing-psychology — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/marketing-psychology/SKILL.md · 456 lines

How it starts

The opening of the file, as written. The whole thing — 456 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

  1. Identify which mental models apply to their situation
  2. Explain the psychology behind the model
  3. Provide specific marketing applications
  4. Suggest how to implement ethically

Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

First Principles

Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.

Marketing application: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.

Jobs to Be Done

People don't buy products—they "hire" them to get a job done. Focus on the outcome customers want, not features.

Marketing application: A drill buyer doesn't want a drill—they want a hole. Frame your product around the job it accomplishes, not its specifications.

Circle of Competence

Know what you're good at and stay within it. Venture outside only with proper learning or expert help.

Marketing application: Don't chase every channel. Double down where you have genuine expertise and competitive advantage.

Read the full file on GitHub · 456 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 456 lines · 136 tokens per session scan A 573bbe4f6e30

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository krivoox/agent-stack-template (31 stars, last pushed 21d ago), licensed MIT. It adds 136 tokens to every session and 4,289 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to marketing-psychology, differing in 0 lines, and is treated as a copy.

Related

Other skills, from other repositories

typescript-craftsmanship

Professional TypeScript + React + Next.js coding standards enforcer. Use this skill whenever writing, reviewing, or refactoring TypeScript code in any project — whether it's a new feature, a bug fix, a refactoring pass, or a code review. Trigger on: any TypeScript or TSX file creation/editing, "clean up this code"…

KaelSensei/MagicAIBuilder · 218 tokens

mtg-commander-analysis

Expert Magic: The Gathering Commander (EDH) deck analysis, optimization, and building assistant. Use this skill whenever the user asks about Commander decks, EDH optimization, power level assessment, bracket placement, mana base construction, card cuts/additions, deck building, commander selection, synergy analysis…

KaelSensei/MagicAIBuilder · 208 tokens

clean-architecture

Clean / Hexagonal Architecture adapted to this Next.js 15 App Router + Prisma + React 19 project. Use when designing a new feature, adding a module, debating where code should live, reviewing a PR that crosses layers, or when the domain logic starts leaking into UI / routes.

KaelSensei/MagicAIBuilder · 62 tokens

web-performance

PageSpeed and Core Web Vitals checklist for web projects. Use when building UI, shipping a page, reviewing front-end code, or running /audit-code or /beautify on a web target.

KaelSensei/MagicAIBuilder · 43 tokens

clean-code

Clean Code principles applied to this TypeScript / Next.js / React project, with a strong emphasis on eliminating duplication (DRY). Use before writing new code, during refactors, after Sonar flags duplicatedlines, or when reviewing a PR that adds similar-looking code to existing modules.

KaelSensei/MagicAIBuilder · 60 tokens

mtg-rules

Magic: The Gathering comprehensive rules reference and rules engine. Use this skill whenever the user asks about MTG rules, card interactions, game mechanics, timing, priority, layers, state-based actions, combat, stack resolution, or any rules question about Magic: The Gathering. Also trigger on: 'how does X work in…

KaelSensei/MagicAIBuilder · 162 tokens