app-store-optimization

app-store-optimization is a skill for Claude Code from kumaran-is/claude-code-onboarding. It costs 130 tokens per session (1,938 once invoked), scanned A, original, MIT.

An App Store Optimization toolkit for improving how an app appears in the Apple App Store and Google Play Store. App Store Optimization means researching search terms, store text, reviews, competitors, and launch readiness.

In plain words
What is it for?
Use it for keyword research, store listing edits, competitor checks, review analysis, launch checks, and planning store experiments.
Why use it?
It helps find why downloads are low, ratings are falling, or store listings are not reaching the right users.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it for keyword research, store listing edits, competitor checks, review analysis, launch checks, and planning store experiments.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kumaran-is/claude-code-onboarding/app-store-optimization
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kumaran-is/claude-code-onboarding --skill app-store-optimization
Clone the repo
git clone --depth 1 https://github.com/kumaran-is/claude-code-onboarding

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for app-store-optimization

README.md
[![agentmods](https://agentmods.dev/badge/skills/kumaran-is/claude-code-onboarding/app-store-optimization/github.svg)](https://agentmods.dev/skills/kumaran-is/claude-code-onboarding/app-store-optimization)
Your own site
<a href="https://agentmods.dev/skills/kumaran-is/claude-code-onboarding/app-store-optimization"><img src="https://agentmods.dev/badge/skills/kumaran-is/claude-code-onboarding/app-store-optimization/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for app-store-optimization

Your own site · 80×15
<a href="https://agentmods.dev/skills/kumaran-is/claude-code-onboarding/app-store-optimization"><img src="https://agentmods.dev/badge/skills/kumaran-is/claude-code-onboarding/app-store-optimization.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,938 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.01938
Opus 5 $0.00065 $0.00969
Sonnet 5 $0.00026 $0.00388
Haiku 4.5 $0.00013 $0.00194

Measured 6d ago against content hash ecc365dbe11f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

app-store-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

The scan reads SKILL.md. This mod also ships 8 executable files (ab_test_planner.py, aso_scorer.py, competitor_analyzer.py, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/app-store-optimization/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Store Optimization (ASO)

Iron Law

NO STORE SUBMISSION WITHOUT COMPLETING ASO HEALTH CHECK FIRST — TARGET SCORE ≥ 70/100

Run aso_scorer.py before any first App Store or Play Store submission. A low score wastes review queue time and launch momentum.

When to Use

  • Before first App Store or Play Store submission
  • Before each major update (new features, new screenshots, new markets)
  • When ratings drop — use review_analyzer.py to find root causes
  • When downloads plateau — keyword and competitor audit needed
  • Before expanding to new markets — localization ROI assessment

Platform Character Limits (enforced by metadata_optimizer.py)

Field Apple App Store Google Play
Title 30 chars 50 chars
Subtitle / Short description 30 chars (subtitle) 80 chars
Promotional text 170 chars (editable without update)
Full description 4,000 chars 4,000 chars
Keyword field 100 chars (comma-separated, no spaces, no plurals, no duplicates) — (extracted from title + description)
What's New 4,000 chars

Workflow

Step 1 — Keyword Research

Use keyword_analyzer.py to:
- Score candidate keywords by volume/competition/relevance
- Find long-tail opportunities (3–4 word phrases, lower competition)
- Identify which competitor keywords have gaps

Output: Ranked keyword list — primary (title/subtitle), secondary (keyword field), long-tail (description)

Step 2 — Metadata Optimization

Use metadata_optimizer.py to:
- Generate platform-specific title within character limit
- Write subtitle (Apple) / short description (Google)
- Craft conversion-focused full description
- Maximize Apple keyword field (100 chars, no wasted characters)
- Validate all character limits before writing

Apple keyword field rules: No spaces after commas, no plurals if singular exists, no words already in title, no competitor names.

Step 3 — Competitor Analysis

Use competitor_analyzer.py to:
- Extract top 10 competitor keyword strategies
- Identify visual asset approaches (icon style, screenshot structure)
- Find keyword gaps — terms they rank for that you don't target
- Spot positioning opportunities

Read the full file on GitHub · 182 lines

Files

What ships with it

8 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 182 lines · 0 tokens per session scan A ecc365dbe11f

Subscribe to this mod's changes

app-store-optimization is a skill published in the GitHub repository kumaran-is/claude-code-onboarding (35 stars, last pushed 2mo ago), licensed MIT. It adds 130 tokens to every session and 1,938 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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