A guide for defining and applying a company's brand voice, visual identity, messaging, colors, typography, and approved assets.

Use it to write brand guidelines, check assets, manage colors and type styles, sync brand settings into design tokens, and review brand compliance.

It gives a project one source of truth so written and visual materials remain consistent as they are created or reviewed.

ckm:brand — Skill for Claude Code by landim32

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add landim32/awesome-ai-skills --skill brand

Clone the repo

git clone --depth 1 https://github.com/landim32/awesome-ai-skills

Made for: Claude Code.

Or install awesome-ai-skills, the plugin that ships this one along with the rest of its 36 skills, 11 commands, 8 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/landim32/awesome-ai-skills/brand/github.svg)](https://agentmods.dev/skills/landim32/awesome-ai-skills/brand)

Your own site

<a href="https://agentmods.dev/skills/landim32/awesome-ai-skills/brand"><img src="https://agentmods.dev/badge/skills/landim32/awesome-ai-skills/brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/landim32/awesome-ai-skills/brand"><img src="https://agentmods.dev/badge/skills/landim32/awesome-ai-skills/brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 699 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 94% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00038	$0.00699
Opus 5	$0.00019	$0.00349
Sonnet 5	$0.00008	$0.00140
Haiku 4.5	$0.00004	$0.00070

Measured 12d ago against content hash 1312fe0046f4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ckm:brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

The scan reads SKILL.md. This mod also ships 4 executable files (scripts/extract-colors.cjs, scripts/inject-brand-context.cjs, scripts/sync-brand-to-tokens.cjs, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

94% identical to brand — 6 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/brand/SKILL.md · 98 lines

How it starts

The opening of the file, as written. The whole thing — 98 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

Brand voice definition and content tone guidance
Visual identity standards and style guide development
Messaging framework creation
Brand consistency review and audit
Asset organization, naming, and approval
Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

docs/brand-guidelines.md → Source of truth
assets/design-tokens.json → Token definitions
assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
`update`	Update brand identity and sync to all design systems	`references/update.md`

References

Topic	File
Voice Framework	`references/voice-framework.md`
Visual Identity	`references/visual-identity.md`
Messaging	`references/messaging-framework.md`
Consistency	`references/consistency-checklist.md`
Guidelines Template	`references/brand-guideline-template.md`
Asset Organization	`references/asset-organization.md`
Color Management	`references/color-palette-management.md`
Typography	`references/typography-specifications.md`
Logo Usage	`references/logo-usage-rules.md`
Approval Checklist	`references/approval-checklist.md`

Scripts

Script	Purpose
`scripts/inject-brand-context.cjs`	Extract brand context for prompt injection
`scripts/sync-brand-to-tokens.cjs`	Sync brand-guidelines.md → design-tokens.json/css
`scripts/validate-asset.cjs`	Validate asset naming, size, format
`scripts/extract-colors.cjs`	Extract and compare colors against palette

Read the full file on GitHub · 98 lines

Files

What ships with it

16 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

12d ago First seen · 98 lines · 38 tokens per session scan A 1312fe0046f4

Subscribe to this mod's changes

ckm:brand is a skill published in the GitHub repository landim32/awesome-ai-skills (1 stars, last pushed 2mo ago), licensed MIT. It adds 38 tokens to every session and 699 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 94% identical to brand, differing in 6 lines, and is treated as a copy.

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