social-media

Social Media Content Skill

Research First (Required)

Before writing any social media content, you MUST delegate research:

1. Use the task tool with subagent_type: "researcher"
2. In the description, specify BOTH the topic AND where to save:

task(
    subagent_type="researcher",
    description="Research [TOPIC]. Save findings to research/[slug].md"
)

Example:

task(
    subagent_type="researcher",
    description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md"
)

1. After research completes, read the findings file before writing

Output Structure (Required)

Every social media post MUST have both content AND an image:

LinkedIn posts:

linkedin/
└── <slug>/
    ├── post.md        # The post content
    └── image.png      # REQUIRED: Generated visual

Twitter/X threads:

tweets/
└── <slug>/
    ├── thread.md      # The thread content
    └── image.png      # REQUIRED: Generated visual

Example: A LinkedIn post about "prompt engineering" → linkedin/prompt-engineering/

You MUST complete both steps:

1. Write the content to the appropriate path
2. Generate an image using generate_image and save alongside the post

A social media post is NOT complete without its image.

Platform Guidelines

LinkedIn

Format:

• 1,300 character limit (show more after ~210 chars)
• First line is crucial - make it hook
• Use line breaks for readability
• 3-5 hashtags at the end

Tone:

• Professional but personal
• Share insights and learnings
• Ask questions to drive engagement
• Use "I" and share experiences

Structure:

[Hook - 1 compelling line]

[Empty line]

[Context - why this matters]

[Empty line]

[Main insight - 2-3 short paragraphs]

[Empty line]

[Call to action or question]

#hashtag1 #hashtag2 #hashtag3

Twitter/X

Format:

• 280 character limit per tweet
• Threads for longer content (use 1/🧵 format)
• No more than 2 hashtags per tweet