strategy-os: Skill for Claude Code

.claude/skills/stg-designing-gtm/SKILL.md

stg-designing-gtm is a skill for Claude Code from LeanOS-Technologies/strategy-os. It costs 72 tokens per session (4,937 once invoked), scanned A, original, MIT.

A go-to-market planning workflow for a hypothesis register. A go-to-market plan explains how a product will reach customers, what it will say, and how success will be measured.

In plain words
What is it for?
Use it to sequence marketing and sales channels, create messaging, set phase targets, record constraints, and define success or kill criteria.
Why use it?
It turns customer, pricing, value, growth, and channel information into an ordered plan with checkpoints. It also defines limits and conditions for continuing or stopping an approach.

Skill for Claude Code

Written for Claude Code: installed under .claude/. Also seen: positional $N argument.

This is LeanOS-Technologies/strategy-os's own configuration. It tells Claude Code how to work on strategy-os itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything strategy-os configures →

Reuse

Borrowing it

Nothing to install: this file belongs to LeanOS-Technologies/strategy-os. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/LeanOS-Technologies/strategy-os/main/.claude/skills/stg-designing-gtm/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/LeanOS-Technologies/strategy-os

Made for: Claude Code.

Wrote this? Show the measurements

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README.md
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Per session 72 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,937 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.04937
Opus 5 $0.00036 $0.02469
Sonnet 5 $0.00014 $0.00987
Haiku 4.5 $0.00007 $0.00494

Measured 10d ago against content hash 18a73a7898e4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

stg-designing-gtm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/stg-designing-gtm/SKILL.md · 468 lines

How it starts

The opening of the file, as written. The whole thing — 468 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Plan Design

Design the complete go-to-market plan for the hypothesis register. Translate channel strategy, value proposition, growth architecture, and segment data into a phased execution plan with gates, KPIs, messaging, constraints, and kill criteria.

Procedure

Step 1: Load Inputs [S]

Read upstream outputs:

  • Value Proposition (register section 4): claim, JTBD dimensions, differentiator, alternative, unique capability, clause validation status.
  • Channel Strategy from Unit Economics (register section 3): ranked channel list with per-channel CAC, investment splits, phase sequencing, channel-economics coherence result.
  • Growth Architecture (register section 5): PLG / Network / Sales-Led / Hybrid, required conditions, rationale.
  • Segment Hypothesis (register section 2): primary segment, trigger event, budget owner, where they gather, observable characteristics, access paths.
  • Pricing from Unit Economics (register section 3): ACV range, tier structure, upgrade triggers.
  • Mode (VENTURE / BOOTSTRAP / HYBRID) from governor.

Assemble input summary with sources.

Gate: inputs_loaded: bool -- channel strategy, growth architecture, value proposition, and segment hypothesis all available.

  • Pass: Step 2.
  • Fail: If channel strategy missing, cannot design GTM -- stg-designing-channels must run first. If growth architecture missing, infer from ACV and buyer type with reduced confidence and flag.

Step 2: Select GTM Architecture [R]

Match growth architecture to GTM execution pattern. The architecture constrains which GTM motions are viable. Getting this wrong misallocates every downstream dollar and hire.

Growth Architecture GTM Pattern Primary Motion Key Metric
PLG Self-serve acquisition + expansion Signup -> Activation -> Conversion -> Expansion Activation rate (% reaching aha moment)
Network/Viral Seed + grow network Recruit constrained side -> density -> expansion K-factor and cycle time
Sales-Led Outbound + inbound pipeline Pipeline generation -> qualification -> close Pipeline-to-close rate
Hybrid PLG bottom-up + sales expansion Self-serve < $5K, sales-assist $5K-$50K, enterprise > $50K PQL-to-close rate
Marketplace Supply-side recruitment + demand activation Curate supply -> create demand -> liquidity Liquidity rate (% listings transacting)

Read the full file on GitHub · 468 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 468 lines · 72 tokens per session scan A 18a73a7898e4

Subscribe to this mod's changes

stg-designing-gtm is a skill published in the GitHub repository LeanOS-Technologies/strategy-os (37 stars, last pushed 4mo ago), licensed MIT. It adds 72 tokens to every session and 4,937 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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