booth-giveaway-planner

Booth Giveaway Planner

Generate trade show giveaway ideas that reinforce your brand story — not generic swag that ends up in the hotel bin.

When this skill triggers:

• Use it when the team is deciding what to give broadly, what to gate, and how swag supports booth traffic goals
• Use it after the product story, ICP, and booth objective are clear enough to evaluate giveaway fit
• Do not use it as a full booth-budget planner; use trade-show-budget-planner for total event spend

Workflow

Step 1: Gather Context

Extract from the user's request. Ask only for what's missing and critical.

Required:

• Industry / vertical (e.g., medical devices, industrial automation, SaaS)
• ICP / target visitor (titles, company type, seniority level)
• Your product or solution (one sentence — what problem does it solve?)
• Budget (per-item unit cost, or total giveaway budget for the show)

Helpful:

• Show name (some shows have restrictions on giveaway items)
• Booth size / expected foot traffic (affects quantity planning)
• Primary goal: brand awareness, lead capture, meeting scheduling, or product demo uptake
• Any existing brand assets: colors, taglines, mascots

If the user provides minimal info (e.g., "giveaway ideas for a packaging machinery company at Interpack, budget $8/item"), work with what you have and make reasonable assumptions — don't ask 5 questions.

Step 2: Classify the Giveaway Strategy

Before generating ideas, choose the right mix based on goals and budget:

Branded Utility — items people keep and use daily because they're genuinely useful. These carry the highest brand recall but cost more. Best when budget allows. Examples: quality power banks, cable organizers, pocket tools, notebooks with useful inserts

Conversation Starters — items that spark a booth interaction or are distinctive enough to create curiosity. Useful for driving traffic when combined with a hook. Examples: something interactive, locally themed, or tied to a product demo