post-show-followup

Post-Show Follow-up

Generate tiered follow-up email sequences that convert trade show conversations into pipeline — sent within the critical 48-hour window when you're still fresh in their memory.

Why This Matters

Many trade show leads never receive timely, relevant follow-up. Of those that do, many get a generic "Great meeting you!" email that goes nowhere. This skill creates targeted sequences based on how warm the lead actually is.

When this skill triggers:

• Use it in the 24-48 hour window after the show, once leads are tiered or at least roughly segmented
• Use it after badge-qualifier if you want tier logic grounded in actual booth notes
• Do not use it to qualify raw leads from scratch; do that first in badge-qualifier

Example Requests

• Write follow-up emails for my trade show leads
• 帮我写展后跟进邮件
• Messe-Nachfassung schreiben
• 展示会後フォローアップメール
• emails de seguimiento post-feria

Workflow

Step 1: Understand the Context

Extract from the user's request:

Required:

• Show name (just completed or about to end)
• What they were showcasing / selling

Helpful:

• Lead tiers — does the user already have a system? (e.g., hot/warm/cold, or A/B/C)
• Typical deal cycle — quick transactional vs. 6-month enterprise
• CRM they use (affects formatting and merge tags)
• Any specific conversations they want to reference

If the user just says "help me follow up after MEDICA", generate three sequence templates with visible placeholders for missing facts. Do not invent lead counts, conversation details, or qualified tiers.

Step 2: Define Lead Tiers

Preserve supplied qualified tiers. For raw notes, count confirmed buying involvement, explicit need, and a stated timeline: three signals = Hot, two = Warm, zero or one = Cold. A title or resource request alone does not establish buying involvement. Use badge-qualifier when available for a fuller lead card; this skill can apply the same rules without requiring another installed skill.