seo-local

seo-local is a skill for Claude Code from lionkiii/claude-seo-skills. It costs 79 tokens per session (1,447 once invoked), scanned A, original, MIT.

A local search audit for a business website. Local SEO helps businesses appear in searches tied to a place, while NAP means the business name, address, and phone number; the audit also checks local markup, Google Business Profile signals, citations, reviews, content, and mobile use.

In plain words
What is it for?
Use it to review a business homepage, contact page, and about page for local search issues, including mismatched contact details and missing structured data.
Why use it?
It finds inconsistencies and missing local signals that can make it harder for nearby customers to find or trust a business online.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the claude-seo-skills plugin — 51 skills, 6 agents shipped together

Good fit Use it to review a business homepage, contact page, and about page for local search issues, including mismatched contact details and missing structured data.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/lionkiii/claude-seo-skills/seo-local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add lionkiii/claude-seo-skills --skill seo-local
Clone the repo
git clone --depth 1 https://github.com/lionkiii/claude-seo-skills

Made for: Claude Code.

Or install claude-seo-skills, the plugin that ships this one along with the rest of its 51 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-local

README.md
[![agentmods](https://agentmods.dev/badge/skills/lionkiii/claude-seo-skills/seo-local/github.svg)](https://agentmods.dev/skills/lionkiii/claude-seo-skills/seo-local)
Your own site
<a href="https://agentmods.dev/skills/lionkiii/claude-seo-skills/seo-local"><img src="https://agentmods.dev/badge/skills/lionkiii/claude-seo-skills/seo-local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-local

Your own site · 80×15
<a href="https://agentmods.dev/skills/lionkiii/claude-seo-skills/seo-local"><img src="https://agentmods.dev/badge/skills/lionkiii/claude-seo-skills/seo-local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,447 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00079 $0.01447
Opus 5 $0.00039 $0.00724
Sonnet 5 $0.00016 $0.00289
Haiku 4.5 $0.00008 $0.00145

Measured 12d ago against content hash 2197feea7795, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-local scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/seo-local/SKILL.md · 168 lines

How it starts

The opening of the file, as written. The whole thing — 168 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local SEO Audit

Performs a comprehensive local SEO audit from live URL fetching. No MCP required.

Inputs

  • business: Business name, URL, or location string.
    • If URL: fetch the homepage directly.
    • If business name + location (e.g., "Acme Plumbing Austin TX"): note that live lookup is not possible; analyze any URL the user provides separately.
    • Best input: homepage URL (e.g., https://acme-plumbing.com).

Execution

Step 1: Fetch and Extract Business Info

Fetch homepage with WebFetch. Also fetch /contact and /about if linked from homepage. Extract from HTML:

  • Business name (from <title>, H1, or schema)
  • Address (street, city, state, zip, country)
  • Phone number(s)
  • Email address(es)
  • Schema markup (look for <script type="application/ld+json"> blocks)

Step 2: NAP Consistency Check

NAP = Name, Address, Phone. Consistency across the site is a local ranking factor. Check: homepage, footer, contact page, about page, schema markup. For each location of NAP found, record exact text and flag discrepancies:

  • Different phone formats ((512) 555-1234 vs 512-555-1234) — NOTE (not critical)
  • Different address formats (abbreviated vs full state) — NOTE
  • Completely different address or phone — CRITICAL flag

Step 3: Local Schema Audit

Check for these schema types in JSON-LD blocks:

  • LocalBusiness (or subtype: Plumber, Restaurant, MedicalBusiness, etc.)
  • Required properties: name, address (as PostalAddress), telephone
  • Recommended: geo (as GeoCoordinates), openingHours, url, image, priceRange
  • PostalAddress requires: streetAddress, addressLocality, addressRegion, postalCode

For any missing required/recommended properties, generate corrected JSON-LD at the end of output. Detect business type from schema type or page content to select appropriate LocalBusiness subtype.

Step 4: Google Business Profile Signals

Check for presence of:

  • Google Maps embed (maps.google.com or google.com/maps iframe)
  • GBP link (business.google.com/ or Google Maps URL with place ID)
  • Reviews integration (review schema, review widget, or link to Google reviews)
  • Service area mentions (city names, county, "serving [city]" in body text)
  • Operating hours on website

Read the full file on GitHub · 168 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 168 lines · 79 tokens per session scan A 2197feea7795

Subscribe to this mod's changes

seo-local is a skill published in the GitHub repository lionkiii/claude-seo-skills (20 stars, last pushed 3mo ago), licensed MIT. It adds 79 tokens to every session and 1,447 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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