brand-voice

A writing skill that applies a team's saved brand profile to marketing copy. The profile defines voice, messaging, formatting, glossary terms, approved claims, and required disclaimers.

In plain words
What is it for?
Use it when drafting, editing, or reviewing marketing content that must follow a stored brand profile.
Why use it?
It keeps content consistent with the team's own rules instead of producing generic copy or making unsupported claims.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/localplugins/plugins/brand-voice
Any agent
npx skills add localplugins/plugins --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/localplugins/plugins

Made for: Claude Code, Codex.

Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,197 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00076 $0.01197
Opus 5 $0.00038 $0.00598
Sonnet 5 $0.00015 $0.00239
Haiku 4.5 $0.00008 $0.00120

Measured yesterday against content hash a74fda1dedf5, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

content-multiplier/skills/brand-voice/SKILL.md · 92 lines

How it starts

The opening of the file, as written. The whole thing — 92 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice

Overview

Brand Voice loads the team's saved brand profile and applies it so every asset sounds like the team, not like generic AI. It governs voice, messaging, style, and compliance for all content the plugin produces.

The profile is a set of Markdown files the team owns in its own repository. Four files define the brand: brand-voice.md (personality, tone, signature phrases, words to avoid), messaging.md (positioning, value props, personas, boilerplate), style-guide.md (formatting, glossary, product and trademark casing, banned words, inclusive language), and compliance.md (approved claims, prohibited terms, required disclaimers). This skill is instruction-driven: it reads those files and writes on-brand copy, with no accounts, keys, or network access.

Prerequisites

  • A brand profile in content/brand/ (default) or content/brands/<name>/ when a brand is named, optionally with content/brand/locales/<xx-XX>/ overrides. Create one with /brand-setup.
  • Read access to the profile files. The skill uses Glob to locate them, Read to load them, and Write to save finished copy.
  • No external services. All judgment comes from the profile files, never general opinion.

Instructions

  1. Check for an active brand profile: Glob content/brand/, or content/brands/<name>/ when a brand is named, plus any matching locales/<xx-XX>/ directory.
  2. Read all four profile files. Locale files override the base file of the same name field-by-field.
  3. Set the working voice from brand-voice.md: personality adjectives, tone, do and don't rules, signature phrases, and the words-to-avoid list.
  4. Apply messaging from messaging.md: pick the persona and the key message the asset reinforces, and reuse approved value props and boilerplate.
  5. Configure the style layer while drafting: formatting rules, glossary terms, exact product and trademark casing, banned words, and inclusive-language rules.
  6. Verify compliance against compliance.md: use only approved claims, include every required disclaimer, and remove any prohibited term.
  7. Run the self-check before returning: confirm no word-to-avoid, no banned word, correct casing, and required disclaimers present. Revise until clean.
  8. When no profile is found, tell the user to run /brand-setup and offer to proceed with sensible defaults for this run only.

Read the full file on GitHub · 92 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 92 lines · 76 tokens per session scan A a74fda1dedf5

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository localplugins/plugins (5 stars, last pushed 1mo ago), licensed MIT. It adds 76 tokens to every session and 1,197 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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