logly/mureo

logly/mureo

Skill Claude CodeCodex

Amazon Ads (official MCP, bridged by mureo): query campaigns, ad groups, ads and targets, run reports, and manage account access under Amazon's own tool names.

logly/mureo

Skill Claude CodeCodex

Google Ads: Manage campaigns, ad groups, ads, keywords, budgets, and performance analysis.

logly/mureo

Skill Claude CodeCodex

Evidence-based marketing decision framework: statistical thinking for AI agents operating ad accounts.

logly/mureo

Skill Claude CodeCodex

Meta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram.

logly/mureo

Skill Claude CodeCodex

Skill "_mureo-shared" from logly/mureo, covering mureo shared patterns, installation, setup, claude code (recommended) and manual configuration.

logly/mureo

Skill Claude CodeCodex

Strategy Context: Manage business strategy files (STRATEGY.md, STATE.json) for strategy-driven ad operations.

logly/mureo

Skill Claude CodeCodex

Detect creative fatigue across active ads — rising frequency, declining CTR week-over-week, and CPM drift — score each ad FATIGUED / WATCH / FRESH, and hand the evidence to a creative refresh. Use when the user asks whether creatives are worn out, why CTR is falling, if frequency is too high, when to rotate or refresh…

logly/mureo

Skill Claude CodeCodex

Audit who your ads actually target and where they run, compare it against the STRATEGY.md Persona, and surface exclusions, bid adjustments, lookalikes, and placement pruning tied to that Persona. Use when the user asks to review targeting, audiences, demographics, placements, or device performance, to check whether…

logly/mureo

Skill Claude CodeCodex

Month-to-date spend vs the monthly budget target, projected month-end landing, and pace alerts across all configured platforms. Use when the user asks about pacing, burn rate, whether they will overspend or underspend this month, monthly-budget tracking, landing/forecast, 'are we on budget', or requests 予算ペーシング / 着地予測…

logly/mureo

Skill Claude CodeCodex

Rebalance campaign budgets across all configured platforms based on strategy and performance signals. Use when the user asks to optimize budgets, redistribute spend, scale efficient campaigns, or cap overspending ones. Reads STRATEGY.md goals, analyzes campaign efficiency, and proposes budget changes with rationale.…

logly/mureo

Skill Claude CodeCodex

A workflow for studying competitor activity and market signals, including changes in advertising impression share, which is the portion of eligible ad views a company receives.

logly/mureo

Skill Claude CodeCodex

Generate creator-quality ad creatives — text-free key visuals plus composed banners — from a strategy-grounded brief. Use when the user asks to create ad creatives, generate ad images or banners, make banner variations, design display / social ad creatives, or asks in Japanese (クリエイティブ作成 / バナー作成 / 広告画像を生成 /…

logly/mureo

Skill Claude CodeCodex

Refresh ad copy and creative assets based on performance signals and brand voice. Use when the user asks to refresh creative, propose new ad copy, A/B test creatives, update RSA assets, swap Performance Max asset-group headlines, descriptions, images or logos, rotate underperformers, or visually evaluate / compare…

logly/mureo

Skill Claude CodeCodex

Run a daily health check on all configured ad accounts (Google Ads, Meta Ads, Amazon Ads, TikTok Ads, Search Console, GA4, and any configured plugin platform). Use when the user asks for a daily review, health check, status update, anomaly detection, or 'how are my campaigns doing today'. Reads STRATEGY.md and…

logly/mureo

Skill Claude CodeCodex

Design, run, and evaluate a controlled A/B test (split test) on your ad accounts with evidence discipline — one variable, a falsifiable hypothesis, a fixed window, and a per-variant outcome verdict. Use when the user asks to run an A/B test, split test, or experiment, to 'test whether X beats Y', to validate a…

logly/mureo

Skill Claude CodeCodex

Review Goal progress against STRATEGY.md targets. Use when the user asks to evaluate goal achievement, review KPI progress, assess strategy performance, or check if targets are being met. Also use when the user asks in Japanese (目標の進捗を確認 / KPIレビュー / ゴール達成状況は / 目標に届きそうか).

logly/mureo

Skill Claude CodeCodex

Close the learning loop after a rescue or incident — reconstruct the timeline from actionlog, run root-cause analysis (platform / site / measurement / external), produce a structured postmortem document, distill reusable insights via /learn, and propose preventive guardrails. Use after a /rescue, a CPA spike, a…

logly/mureo

Skill Claude CodeCodex

Create a Meta Instant Form (Lead Ad form) through a one-question-at-a-time interview. Use when the user asks to create a lead form, Instant Form, CV form, or similar. The agent collects required parameters via a guided dialogue, confirms, then calls metaadsleadformscreate. Also use when the user asks in Japanese…

logly/mureo

Skill Claude CodeCodex

Save a marketing diagnosis insight to the pro-diagnosis knowledge base so it is applied in future operations across all platforms. Use when the user runs /learn, explicitly teaches the agent a marketing insight, corrects the agent's analysis, or asks to remember/record an operational learning for next time. Also use…

logly/mureo

Skill Claude CodeCodex

Stakeholder / client-facing monthly digest across all configured platforms: the previous full calendar month with month-over-month comparison, per-Goal attainment, an action-log recap grouped by command with outcome verdicts, budget utilization, and next-month recommendations. Use when the user asks for a monthly…

logly/mureo

Skill Claude CodeCodex

Initial account setup — create STRATEGY.md and STATE.json from scratch, import platform data, and establish baseline metrics. Use when the user is starting fresh with mureo, has no STRATEGY.md yet, or asks to set up a new account. Also use when the user asks in Japanese (初期セットアップ / STRATEGY.mdを作成して / mureoを使い始めたい /…

logly/mureo

Skill Claude CodeCodex

Emergency performance fix when an ad account is in trouble. Use when the user reports a sudden CPA spike, conversion drop, runaway spend, or asks for an urgent performance rescue. Sets Operation Mode to TURNAROUNDRESCUE and applies stabilization actions. Also use when the user asks in Japanese (CPAが急に悪化した / CVが激減した /…

logly/mureo

Skill Claude CodeCodex

Audit and clean up search terms (negative keywords, intent classification, query hygiene). Use when the user asks to clean up search queries, add negative keywords, review search term reports, or improve match quality. Cross-references Search Console, GA4, and ad platform data. Also use when the user asks in Japanese…

logly/mureo

Skill Claude CodeCodex

Sync STATE.json with current campaign data from all platforms. Use when the user asks to refresh state, sync campaigns, update STATE.json from live data, or pull latest campaign snapshots. Also use when the user asks in Japanese (STATE.jsonを更新 / 最新データに同期して / キャンペーン情報を取り込み直して).