brand-voice

brand-voice is a skill for Claude Code from luongnv89/claude-howto. It costs 40 tokens per session (598 once invoked), scanned A, original, MIT.

A writing guide that keeps marketing, customer, and public communications consistent with defined brand language and tone.

In plain words
What is it for?
Use it when writing marketing copy, customer communications, or other public-facing content.
Why use it?
It prevents different messages from sounding unrelated or using unclear, overly technical wording.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: mentions Claude Code.

Good fit Use it when writing marketing copy, customer communications, or other public-facing content.

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Install with agentmods
npx agentmods add skills/luongnv89/claude-howto/brand-voice
About the project

luongnv89/claude-howto is a visual, example-based guide to Claude Code, a coding tool that supports agents, hooks, skills, slash commands, and MCP servers. Developers use it to learn Claude Code through practical workflows and copyable templates, including the commands, agents, skills, plugins, and instructions catalogued here.

luongnv89/claude-howto · 41,422 stars · on GitHub · luongnv.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add luongnv89/claude-howto --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/luongnv89/claude-howto

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/luongnv89/claude-howto/brand-voice/github.svg)](https://agentmods.dev/skills/luongnv89/claude-howto/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/luongnv89/claude-howto/brand-voice"><img src="https://agentmods.dev/badge/skills/luongnv89/claude-howto/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/luongnv89/claude-howto/brand-voice"><img src="https://agentmods.dev/badge/skills/luongnv89/claude-howto/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 598 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.00598
Opus 5 $0.00020 $0.00299
Sonnet 5 $0.00008 $0.00120
Haiku 4.5 $0.00004 $0.00060

Measured 12d ago against content hash fa20cc4408b6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

03-skills/brand-voice/SKILL.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

  • Simplicity: Make complex things simple
  • Reliability: Rock-solid execution
  • Empowerment: Enable human creativity

Tone of Voice

  • Friendly but professional - approachable without being casual
  • Clear and concise - avoid jargon, explain technical concepts simply
  • Confident - we know what we're doing
  • Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

  • Use "you" when addressing readers
  • Use active voice: "Claude generates reports" not "Reports are generated by Claude"
  • Start with value proposition
  • Use concrete examples
  • Keep sentences under 20 words
  • Use lists for clarity
  • Include calls-to-action

Don'ts ❌

  • Don't use corporate jargon
  • Don't patronize or oversimplify
  • Don't use "we believe" or "we think"
  • Don't use ALL CAPS except for emphasis
  • Don't create walls of text
  • Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

  • Claude (not "the Claude AI")
  • Code generation (not "auto-coding")
  • Agent (not "bot")
  • Streamline (not "revolutionize")
  • Integrate (not "synergize")

❌ Avoid Terms

  • "Cutting-edge" (overused)
  • "Game-changer" (vague)
  • "Leverage" (corporate-speak)
  • "Utilize" (use "use")
  • "Paradigm shift" (unclear)

Examples

✅ Good Example

"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value


Last Updated: August 4, 2026 Claude Code Version: 2.1.220 Sources:

Read the full file on GitHub · 82 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 82 lines · 40 tokens per session scan A fa20cc4408b6

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository luongnv89/claude-howto (41,422 stars, last pushed 5d ago), licensed MIT. It adds 40 tokens to every session and 598 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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