social-media-plan

social-media-plan is a skill for Claude Code, Codex from mabzhang/opc-toolkit. It costs 95 tokens per session (1,088 once invoked), scanned A, original, MIT.

A planning guide for social-media content across Chinese platforms such as Douyin, Xiaohongshu, WeChat, Weibo, and Bilibili. It assigns each platform a role and builds content around stages such as awareness, trust, and purchase.

In plain words
What is it for?
Creating platform-specific strategies, content themes, production briefs, monthly calendars, and content matrices.
Why use it?
It prevents teams from copying the same post everywhere without considering how people use each platform. It also connects content ideas to production effort, publishing schedules, and results.

Skill for Claude CodeCodex

Written for Claude Code and Codex: shipped in a Claude Code plugin, but also agents/openai.yaml present. Also seen: $skill-name invocation.

Part of the opc-toolkit plugin — 11 skills shipped together

Good fit Creating platform-specific strategies, content themes, production briefs, monthly calendars, and content matrices.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mabzhang/opc-toolkit/social-media-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mabzhang/opc-toolkit --skill social-media-plan
Clone the repo
git clone --depth 1 https://github.com/mabzhang/opc-toolkit

Made for: Claude Code, Codex.

Or install opc-toolkit, the plugin that ships this one along with the rest of its 11 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for social-media-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/mabzhang/opc-toolkit/social-media-plan/github.svg)](https://agentmods.dev/skills/mabzhang/opc-toolkit/social-media-plan)
Your own site
<a href="https://agentmods.dev/skills/mabzhang/opc-toolkit/social-media-plan"><img src="https://agentmods.dev/badge/skills/mabzhang/opc-toolkit/social-media-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for social-media-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/mabzhang/opc-toolkit/social-media-plan"><img src="https://agentmods.dev/badge/skills/mabzhang/opc-toolkit/social-media-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,088 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.01088
Opus 5 $0.00048 $0.00544
Sonnet 5 $0.00019 $0.00218
Haiku 4.5 $0.00010 $0.00109

Measured 10d ago against content hash d7dadfd1c412, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

social-media-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/social-media-plan/SKILL.md · 91 lines

What it actually says

Social Media Plan — 社交媒体内容方案

制定跨平台社交内容策略,让每个平台承担清楚角色,而不是把同一条内容复制到所有平台。

规划原则

  1. 先定义平台角色,再写选题。
  2. 每条内容都要服务漏斗环节:认知、兴趣、搜索、信任、转化、复购。
  3. 平台语言必须差异化,但核心策略和卖点保持一致。
  4. 内容日历要考虑制作难度、素材复用、审核周期和发布节奏。
  5. 当涉及平台算法、规格或广告位规则时,需验证当前规则。

平台角色速查

平台 用户心态 适合任务 内容重点 常见指标
抖音 刷到即看、即时转化 爆发、直播、短链路成交 前 3 秒、场景、强钩子 完播、CTR、CVR、GMV
小红书 搜索种草、理性比较 种草、口碑、搜索承接 标题、封面、真实体验、关键词 收藏、搜索、评论、站外转化
微信公众号 深度阅读、信任关系 品牌背书、私域沉淀 观点、故事、价值解释 阅读、转发、线索
视频号 熟人/半熟人扩散 私域联动、直播承接 人设、信任、转发 观看、转发、直播预约
微博 热点讨论、公共情绪 话题扩散、事件营销 话题、互动、明星/IP 话题阅读、互动
B站 深度内容、圈层文化 专业解释、测评、口碑 信息密度、真实感、弹幕互动 完播、收藏、投币

内容支柱设计

支柱 作用 常见形式
问题教育 建立需求 科普、误区、场景痛点
证据证明 建立信任 测评、对比、实验、专家/用户证言
场景代入 促进想象 日常 Vlog、前后对比、使用教程
社交认同 增强欲望 UGC、达人体验、榜单、口碑合集
转化承接 推动下单 福利、组合、直播预告、购买指南
品牌资产 长期认知 品牌故事、价值观、幕后内容

输出格式

# [品牌名] 社交媒体内容方案 | [周期]

## 1. 内容策略总方向
- 核心目标:
- 核心人群:
- 内容主张:
- 平台分工:

## 2. 平台内容规划
| 平台 | 角色 | 人群 | 内容支柱 | 发布频率 | 核心指标 | 注意事项 |
|---|---|---|---|---|---|---|

## 3. 内容矩阵
| 内容支柱 | 选题方向 | 平台 | 形式 | 标题/钩子 | 承接动作 |
|---|---|---|---|---|---|

## 4. 4 周内容日历
| 周次 | 主题 | 抖音 | 小红书 | 微信/视频号 | 微博/B站 | 关键素材 |
|---|---|---|---|---|---|---|

## 5. 爆款内容框架
### 小红书
- 标题:
- 封面:
- 正文结构:
- 标签:

### 抖音
- 前 3 秒:
- 主体:
- 转化承接:
- 画面/口播:

## 6. 内容生产任务单
| 任务 | 输入 | 输出 | 负责人角色 | 验收标准 | 截止时间 |
|---|---|---|---|---|---|

规则

  • 每个选题必须有具体标题、钩子或画面建议。
  • 不用“高级感”“年轻化”这类空词替代平台策略。
  • 内容 KPI 要匹配平台角色;种草内容不只看曝光,转化内容不只看点赞。
Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 91 lines · 95 tokens per session scan A d7dadfd1c412

Subscribe to this mod's changes

social-media-plan is a skill published in the GitHub repository mabzhang/opc-toolkit (3 stars, last pushed 2mo ago), licensed MIT. It adds 95 tokens to every session and 1,088 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.