seo-content-optimization

SEO Content Optimization

Audit-and-fix workflow for improving search rankings on Magnus's content sites. This is the "optimize what exists" counterpart to /content-strategy's "what to write next."

Sites in scope: magnus919.com (Hugo), rdumesh.org (Ghost), groktop.us (Ghost Pro), southeastme.sh (Ghost)

Signals to Run This

• User says "we're not ranking for X" or "SEO is bad"
• User asks to audit a site's search presence
• User mentions poor Google visibility for local terms
• As part of site launch / relaunch

Process

1. Audit page titles and meta descriptions

Fetch the site's sitemap to get all published URLs (see content-strategy skill for sitemap-fetching protocol — try bare domain, www subdomain, Ghost split-sitemaps).

For each published page:

• Check the <title> tag via curl

  curl -s https://example.com/page/ | grep -i '<title'
  

• Check meta description

  curl -s https://example.com/page/ | grep -i 'name="description"'
  

• Evaluate against:
  • Does the title include the primary keyword near the front?
  • Does it include location terms (for local sites)?
  • Is it under 60 characters (Google display limit)?
  • Is the meta description under 160 chars, compelling, and keyword-rich?

2. Audit structured data

Check for existing schema:

// in browser console
document.querySelectorAll('script[type="application/ld+json"]')

For each JSON-LD block, verify:

• Is there an Organization or LocalBusiness schema?
• Does it include areaServed with specific cities?
• Is there FAQPage schema on FAQ content?
• Is there BreadcrumbList?
• Is Article schema correctly populated?

3. Inject missing schema

Organization schema — site-wide (Ghost Code Injection → ghost_head). The critical fields for local SEO:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Site Name",
  "description": "Description with city and keyword signals.",
  "url": "https://example.com",
  "areaServed": [
    {"@type": "City", "name": "City1", "sameAs": "https://en.wikipedia.org/wiki/City1,_NC"},
    {"@type": "City", "name": "City2"}
  ],
  "sameAs": [
    "https://discord.gg/..."
  ]
}
</script>