ck:copywriting

A writing guide for marketing text, with reusable formulas, headline patterns, email structures, landing-page layouts, calls to action, and style examples.

In plain words
What is it for?
Use it to write headlines, subject lines, emails, landing pages, social posts, product descriptions, calls to action, and alternate versions for testing.
Why use it?
It helps turn a blank page or rough draft into structured marketing copy and keeps wording consistent with a chosen writing style.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/manhvann/codexkit/copywriting
Any agent
npx skills add manhvann/codexkit --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/manhvann/codexkit

Made for: Claude Code, Codex.

Per session 60 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 910 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00060 $0.00910
Opus 5 $0.00030 $0.00455
Sonnet 5 $0.00012 $0.00182
Haiku 4.5 $0.00006 $0.00091

Measured 2d ago against content hash be1751d48357, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ck:copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/extract-writing-styles.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

.agents/skills/copywriting/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

Formulas, templates, patterns, and writing styles for high-converting copy.

When to Use

  • Writing headlines/subject lines, landing page copy, email campaigns
  • Social posts, product descriptions, CTA optimization, A/B variations
  • Applying custom writing styles from user documents

Writing Styles

Load: references/writing-styles.md | Full catalog: assets/writing-styles/default.md (50 styles)

Extract styles from multi-format files:

python .agents/skills/copywriting/scripts/extract-writing-styles.py --list        # List files
python .agents/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style

Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)

Copy Formulas

Load: references/copy-formulas.md

Formula Structure Best For
AIDA Attention → Interest → Desire → Action Landing pages, ads
PAS Problem → Agitate → Solution Email, sales pages
BAB Before → After → Bridge Testimonials, case studies
4Ps Promise → Picture → Proof → Push Long-form sales
4Us Urgent + Unique + Useful + Ultra-specific Headlines
FAB Feature → Advantage → Benefit Product descriptions

Headlines

Load: references/headline-templates.md

Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"

Email Copy

Load: references/email-copy.md

Subject lines: Curiosity gap • Benefit-driven • Question • Urgency

Landing Pages & CTAs

Load: references/landing-page-copy.md | references/cta-patterns.md

Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"

Workflows

Workflow Purpose Use When
references/workflow-cro.md CRO optimization (25 principles) + plan creation workflow Conversion optimization & CRO plan requests
references/workflow-enhance.md Copy enhancement Improving existing copy
references/workflow-fast.md Quick copy generation Simple, time-sensitive requests
references/workflow-good.md Quality copy with research High-stakes content

Read the full file on GitHub · 95 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 95 lines · 60 tokens per session scan A be1751d48357

Subscribe to this mod's changes

ck:copywriting is a skill published in the GitHub repository manhvann/codexkit (88 stars, last pushed 4d ago), licensed MIT. It adds 60 tokens to every session and 910 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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