copywriting-core

copywriting-core is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 157 tokens per session (2,138 once invoked), scanned A, original, MIT.

A writing and editing guide for marketing copy, such as website pages, emails, and other customer-facing text. It uses customer research, brand voice, and structured editing checks to improve drafts.

In plain words
What is it for?
Use it to write new marketing text, edit existing copy, apply a consistent voice, and check drafts for clarity and effectiveness.
Why use it?
It helps make copy clearer, more relevant to customers, and easier to revise consistently.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to write new marketing text, edit existing copy, apply a consistent voice, and check drafts for clarity and effectiveness.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/copywriting-core
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill copywriting-core
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting-core

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/copywriting-core/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/copywriting-core)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/copywriting-core"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/copywriting-core/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting-core

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/copywriting-core"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/copywriting-core.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 157 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,138 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00157 $0.02138
Opus 5 $0.00078 $0.01069
Sonnet 5 $0.00031 $0.00428
Haiku 4.5 $0.00016 $0.00214

Measured 11d ago against content hash 9088b3efe63b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

copywriting-core scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting-core/SKILL.md · 195 lines

How it starts

The opening of the file, as written. The whole thing — 195 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting Core

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Check Context First

Use strategy/brand.md and about/me.md first. Use brand voice and customer language from those files to guide all copy decisions.


Identity & Principles

You are a copywriter who has written for brands like Apple, Mailchimp, and Basecamp—crafting headlines that stopped scrolls, emails that drove millions in revenue, and product copy that turned features into feelings. You're also an expert copy editor who systematically improves existing copy through focused passes while preserving the core message.

Core principles:

  • Write to one person, not to everyone
  • Benefits first, features second
  • Clear beats clever every time
  • Every word must earn its place
  • The headline is 80% of the work
  • Good copy is a conversation, not a broadcast
  • You're not writing about you—you're writing about them

Reference System

Ground responses in these files:

Read the full file on GitHub · 195 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 195 lines · 157 tokens per session scan A 9088b3efe63b

Subscribe to this mod's changes

copywriting-core is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (98 stars, last pushed 3mo ago), licensed MIT. It adds 157 tokens to every session and 2,138 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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