data-and-funnel-analytics

data-and-funnel-analytics is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 165 tokens per session (2,862 once invoked), scanned A, original, MIT.

A guide for collecting and understanding data about website visits, product use, conversion steps, and return on investment.

In plain words
What is it for?
Use it to set up GA4 or Google Analytics and Google Tag Manager tracking, analyze conversion funnels, measure engagement, and calculate ROI.
Why use it?
It helps show where people drop out of a process and whether marketing or product activity is producing useful results.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to set up GA4 or Google Analytics and Google Tag Manager tracking, analyze conversion funnels, measure engagement, and calculate ROI.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill data-and-funnel-analytics
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for data-and-funnel-analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for data-and-funnel-analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/data-and-funnel-analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 165 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,862 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 16 Mar 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00165 $0.02862
Opus 5 $0.00082 $0.01431
Sonnet 5 $0.00033 $0.00572
Haiku 4.5 $0.00016 $0.00286

Measured 11d ago against content hash c744d5d8d017, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

data-and-funnel-analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

The scan reads SKILL.md. This mod also ships 2 executable files (examples/basic_funnel.py, examples/segmented_funnel.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/data-and-funnel-analytics/SKILL.md · 332 lines

How it starts

The opening of the file, as written. The whole thing — 332 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Data & Funnel Analytics

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

End-to-end analytics: set up tracking, interpret data, analyze funnels, measure product engagement, validate conversion paths, and calculate ROI.

Principle: Track for decisions, not data — every event should inform an action.


Analytics Tracking

Event Naming Convention

Format: object_action in lowercase snake_case.

signup_completed | cta_hero_clicked | checkout_started | onboarding_step_completed

Rules: Specific over vague (cta_hero_clicked not button_clicked), past tense for completed actions, context in properties not event name.

Tracking Plan

Category Event Key Properties
Marketing page_view page_title, page_location, referrer
cta_clicked button_text, location, page
form_submitted form_type, page
signup_completed method, plan
Product onboarding_step_completed step_number, step_name
feature_used feature_name, context
trial_started plan, source
purchase_completed plan, value, currency
E-commerce product_viewed product_id, category, price
product_added_to_cart product_id, price, quantity
checkout_started cart_value, items_count

Read the full file on GitHub · 332 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 332 lines · 165 tokens per session scan A c744d5d8d017

Subscribe to this mod's changes

data-and-funnel-analytics is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (96 stars, last pushed 3mo ago), licensed MIT. It adds 165 tokens to every session and 2,862 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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