go-to-market-strategy

go-to-market-strategy is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 130 tokens per session (2,040 once invoked), scanned A, original, MIT.

A workflow for planning and carrying out a product launch or market entry. It covers the launch approach, positioning, channels, preparation, announcements, and activity before, during, and after release.

In plain words
What is it for?
Use it to choose a launch motion, define product positioning, plan channels, prepare launch materials, and organize execution across the pre-launch, launch, and post-launch phases.
Why use it?
It turns a launch into a sequence of planned activities instead of treating it as a single event. The excerpt does not specify particular marketing platforms or guaranteed results.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to choose a launch motion, define product positioning, plan channels, prepare launch materials, and organize execution across the pre-launch, launch, and post-launch phases.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for go-to-market-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for go-to-market-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/go-to-market-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,040 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.02040
Opus 5 $0.00065 $0.01020
Sonnet 5 $0.00026 $0.00408
Haiku 4.5 $0.00013 $0.00204

Measured 12d ago against content hash fc6a7a0a5f3e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

go-to-market-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/go-to-market-strategy/SKILL.md · 211 lines

How it starts

The opening of the file, as written. The whole thing — 211 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

End-to-end GTM playbook: motion selection, positioning, channel strategy, phased launch execution, launch marketing, and technical product launches.


Core Philosophy

A launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after. The best companies don't launch once — they launch again and again.


GTM Motion Selection

Motion Best For Key Lever
PLG SMB, developers, low ACV (<$5K) Free → paid conversion
PLG + Sales-Assist Mid-market, $5K-$25K ACV PQL → SQL routing
Sales-Led Enterprise, complex product, >$25K ACV Relationship, champion
Community-Led Developer tools, OSS Community adoption
Partner-Led Geographic expansion, enterprise Partner incentives

Quick decision:

ACV < $5K and self-serve possible? → PLG
Buyer technical? → Developer/community-led
Everything else? → Sales-led

5-Phase GTM Strategy

Phase 1: Market Positioning

Define ICP, positioning, and messaging using the marketing-strategy skill before executing launch phases.

Validate: target customer defined, differentiation identified, tested with 5+ customers.

Read the full file on GitHub · 211 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 211 lines · 130 tokens per session scan A fc6a7a0a5f3e

Subscribe to this mod's changes

go-to-market-strategy is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (100 stars, last pushed 3mo ago), licensed MIT. It adds 130 tokens to every session and 2,040 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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