Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add manojbajaj95/claude-gtm-plugin --skill lead-generation-and-demandgit clone --depth 1 https://github.com/manojbajaj95/claude-gtm-pluginWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/lead-generation-and-demand)<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/lead-generation-and-demand"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/lead-generation-and-demand/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/lead-generation-and-demand"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/lead-generation-and-demand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00072 | $0.02724 |
| Opus 5 | $0.00036 | $0.01362 |
| Sonnet 5 | $0.00014 | $0.00545 |
| Haiku 4.5 | $0.00007 | $0.00272 |
Grade A, and why
lead-generation-and-demand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 369 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Lead Generation & Demand
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive demand generation playbook for B2B SaaS companies focused on pipeline creation, CAC optimization, and multi-channel lead acquisition.
Quick Start
- Define ICP — Identify ideal customer profile (firmographics, psychographics, technographics)
- Map Funnel — TOFU → MOFU → BOFU stages with clear goals
- Select Channels — Prioritize by CAC, lead quality, and timeline
- Create Assets — Lead magnets, landing pages, nurturing sequences
- Launch & Optimize — Track, measure, iterate continuously
ICP Framework
Firmographics
| Element | Question | Example |
|---|---|---|
| Industry | What sector? | B2B SaaS, Fintech, Healthcare |
| Company Size | Employee count? | 50-500 employees |
| Revenue | Annual revenue? | $5M-$50M ARR |
| Geography | Where? | US, UK, EU |
Psychographics
- Values: What matters to them?
- Pain Points: What keeps them up at night?
- Goals: What are they trying to achieve?
Technographics
- Current tools and stack
- Technology gaps
- Integration needs
Full-Funnel Strategy
Funnel Stages
| Stage | Goal | Content | Channels | Metrics |
|---|---|---|---|---|
| TOFU (Awareness) | Attract visitors | Blog, guides, calculators | SEO, social, content | Traffic, new visitors |
| MOFU (Consideration) | Capture leads | Whitepapers, webinars, case studies | Email, retargeting, gated content | Leads, MQLs |
| BOFU (Decision) | Convert opportunities | Demos, consultations, proposals | Sales outreach, direct | SQLs, opportunities |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 369 lines · 72 tokens per session scan A 0f355f99d75f
lead-generation-and-demand is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (100 stars, last pushed 3mo ago), licensed MIT. It adds 72 tokens to every session and 2,724 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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