marketing-automation

marketing-automation is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 28 tokens per session (1,506 once invoked), scanned A, original, MIT.

A guide for planning and setting up automated marketing tasks in services such as HubSpot, Marketo, and ActiveCampaign.

In plain words
What is it for?
Use it to choose a marketing platform and design email sequences, lead-scoring rules, and automated workflows.
Why use it?
It helps organize repetitive work such as email follow-ups, lead scoring, and customer workflows instead of handling each step manually.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to choose a marketing platform and design email sequences, lead-scoring rules, and automated workflows.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/marketing-automation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-automation

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-automation/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-automation)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-automation"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-automation/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-automation

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-automation"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-automation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,506 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01506
Opus 5 $0.00014 $0.00753
Sonnet 5 $0.00006 $0.00301
Haiku 4.5 $0.00003 $0.00151

Measured 12d ago against content hash 686566899765, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-automation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-automation/SKILL.md · 156 lines

How it starts

The opening of the file, as written. The whole thing — 156 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Automation Expert

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Marketing automation strategy and implementation across HubSpot, Marketo, ActiveCampaign, and similar platforms.


Platform Selection

Platform Best For Complexity Cost
HubSpot SMB to Enterprise, all-in-one Medium $$$–$$$$
Marketo Enterprise B2B High $$$$
ActiveCampaign SMB, strong automation Low–Medium $–$$
Pardot Salesforce-native B2B Medium–High $$$$
Mailchimp Small business, email-first Low $–$$

Selection criteria: CRM integration, email volume, workflow complexity, reporting depth, budget, team technical skill.


Lead Scoring Model

MQL threshold: 100 points. Decay: −10 points after 30 days of inactivity.

Behavioral Scoring

Action Points
Request demo +50
Pricing page visit +30
Case study download +25
Webinar attendance +25
Webinar registration +15
Content download +10
Email click +3 (max 5/day)
Email open +1 (max 3/day)
Blog visit +1 (max 5/day)
Unsubscribe −30
Email bounce −20
Spam complaint −100

Read the full file on GitHub · 156 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 156 lines · 28 tokens per session scan A 686566899765

Subscribe to this mod's changes

marketing-automation is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (100 stars, last pushed 3mo ago), licensed MIT. It adds 28 tokens to every session and 1,506 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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