marketing-campaign-management

marketing-campaign-management is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 67 tokens per session (2,174 once invoked), scanned A, original, MIT.

A guide for planning and running marketing campaigns, combining campaign strategy, content planning, search visibility, email, social media, and behavioral principles.

In plain words
What is it for?
Use it to plan campaigns, create content strategies, apply behavioral principles, generate marketing ideas, and develop go-to-market plans.
Why use it?
It helps bring campaign decisions into one framework instead of handling ideas, execution, and audience behavior separately.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to plan campaigns, create content strategies, apply behavioral principles, generate marketing ideas, and develop go-to-market plans.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-campaign-management

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-campaign-management

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/marketing-campaign-management.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,174 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 19 May 2026
  • Snyk pass 19 May 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.02174
Opus 5 $0.00034 $0.01087
Sonnet 5 $0.00013 $0.00435
Haiku 4.5 $0.00007 $0.00217

Measured 13d ago against content hash 5227a0219be8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-campaign-management scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-campaign-management/SKILL.md · 371 lines

How it starts

The opening of the file, as written. The whole thing — 371 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Campaign Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.

Quick Reference

Situation Use This Skill For
Campaign planning/execution Campaign Workflow
Content strategy Content & SEO
Applying psychology Behavioral Principles
Generating ideas 140 Tactics
GTM strategy Strategic Frameworks

Part 1: Campaign Execution

Campaign Workflow

  1. Strategy — Define goals, audience, positioning
  2. Planning — Content calendar, channels, timeline
  3. Creation — Assets, copy, creative
  4. Execution — Launch, distribute, promote
  5. Measurement — Track, analyze, optimize

UTM Parameters

Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Content Calendar

Essential fields:

  • Title
  • Target keyword
  • Funnel stage (TOFU/MOFU/BOFU)
  • Format
  • Owner
  • Publish date
  • Distribution channels

Read the full file on GitHub · 371 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 371 lines · 67 tokens per session scan A 5227a0219be8

Subscribe to this mod's changes

marketing-campaign-management is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (100 stars, last pushed 3mo ago), licensed MIT. It adds 67 tokens to every session and 2,174 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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