outbound-email-strategy

outbound-email-strategy is a skill for Claude Code from manojbajaj95/claude-gtm-plugin. It costs 104 tokens per session (2,705 once invoked), scanned A, original, MIT.

A guide for planning and writing cold email outreach, including follow-up sequences and campaigns that use more than one channel.

In plain words
What is it for?
Use it to define target customers, research prospects, write outreach messages, plan follow-ups, and build business-to-business sales campaigns.
Why use it?
It helps replace ad-hoc sales emails with a structured approach for finding prospects, personalizing messages, and encouraging replies.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the claude-gtm-plugin plugin — 54 skills shipped together

Good fit Use it to define target customers, research prospects, write outreach messages, plan follow-ups, and build business-to-business sales campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy
Clone the repo
git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin

Made for: Claude Code.

Or install claude-gtm-plugin, the plugin that ships this one along with the rest of its 54 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for outbound-email-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy/github.svg)](https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy)
Your own site
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for outbound-email-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy"><img src="https://agentmods.dev/badge/skills/manojbajaj95/claude-gtm-plugin/outbound-email-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,705 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.02705
Opus 5 $0.00052 $0.01352
Sonnet 5 $0.00021 $0.00541
Haiku 4.5 $0.00010 $0.00270

Measured 11d ago against content hash f3ecb2e27f1c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

outbound-email-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/outbound-email-strategy/SKILL.md · 360 lines

How it starts

The opening of the file, as written. The whole thing — 360 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Outbound Email Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert outbound email execution for B2B sales and business development. Build high-response cold outreach campaigns that feel personalized and drive conversations.

Quick Start

  1. Define ICP — Who are you targeting and why?
  2. Research Prospects — Find personalization signals
  3. Craft the Hook — Lead with value, not a pitch
  4. Build Sequence — 5-7 touches across channels
  5. Handle Responses — Script for every outcome

ICP Framework

Define Your Target

Element Question Example
Title Who decides? VP of Engineering
Company What type? B2B SaaS, $1-10M ARR
Pain What hurts? Content isn't converting
Trigger Why NOW? Just raised funding
Proof Why YOU? Helped similar company get result

Questions to Answer

  1. What's their job title/role?
  2. What company size/type?
  3. What industry or vertical?
  4. What pain are they experiencing RIGHT NOW?
  5. Why should THEY specifically care?

Writing Principles

Write Like a Peer, Not a Vendor

The email should read like it came from someone who understands their world — not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.

Read the full file on GitHub · 360 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 360 lines · 104 tokens per session scan A f3ecb2e27f1c

Subscribe to this mod's changes

outbound-email-strategy is a skill published in the GitHub repository manojbajaj95/claude-gtm-plugin (98 stars, last pushed 3mo ago), licensed MIT. It adds 104 tokens to every session and 2,705 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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