brand-dna-extractor

brand-dna-extractor is a skill for Claude Code, Codex from marchatton/agent-skills. It costs 74 tokens per session (2,860 once invoked), scanned A, original, MIT.

A tool for extracting brand guidelines from multiple websites, including colours, styles, and other design signals, then creating shared design references.

In plain words
What is it for?
Use it to scrape sites, inspect their CSS and displayed styles, create brand guidelines and prompt ideas, and produce design tokens for a combined brand direction.
Why use it?
It gathers visual evidence from websites in one place so a brand direction can be based on observed details instead of memory or guesswork.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit Use it to scrape sites, inspect their CSS and displayed styles, create brand guidelines and prompt ideas, and produce design tokens for a combined brand direction.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marchatton/agent-skills/brand-dna-extractor
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marchatton/agent-skills --skill brand-dna-extractor
Clone the repo
git clone --depth 1 https://github.com/marchatton/agent-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-dna-extractor

README.md
[![agentmods](https://agentmods.dev/badge/skills/marchatton/agent-skills/brand-dna-extractor/github.svg)](https://agentmods.dev/skills/marchatton/agent-skills/brand-dna-extractor)
Your own site
<a href="https://agentmods.dev/skills/marchatton/agent-skills/brand-dna-extractor"><img src="https://agentmods.dev/badge/skills/marchatton/agent-skills/brand-dna-extractor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-dna-extractor

Your own site · 80×15
<a href="https://agentmods.dev/skills/marchatton/agent-skills/brand-dna-extractor"><img src="https://agentmods.dev/badge/skills/marchatton/agent-skills/brand-dna-extractor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,860 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.02860
Opus 5 $0.00037 $0.01430
Sonnet 5 $0.00015 $0.00572
Haiku 4.5 $0.00007 $0.00286

Measured 10d ago against content hash 6974bafb9045, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

brand-dna-extractor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

The scan reads SKILL.md. This mod also ships 5 executable files (scripts/blend_signals.py, scripts/firecrawl_branding_v2.ts, scripts/normalise_tokens.py, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.agents/skills/00-utilities/brand-dna-extractor/SKILL.md · 316 lines

How it starts

The opening of the file, as written. The whole thing — 316 lines — stays where its author put it; the contents beside it link to each section on GitHub.

brand-dna-extractor

Purpose

Extract brand signals from multiple sites, ground every claim in evidence, and blend sources into a single composite direction.

When to use

Use when asked to:

  • scrape or crawl multiple sites for brand signals
  • create brand guidelines, prompt packs, or design tokens from real websites
  • compare and blend multiple brands into a “composite DNA”
  • capture “CSS etc” (CSS variables, computed styles, hover/focus states)

Outputs

Produce exactly three artefacts:

  1. brand_guidelines.md
  2. prompt_library.json
  3. design_tokens.json

Do not output additional artefacts. Do not claim scraping or probing happened unless tool calls were actually executed in the current run.

Inputs

Accept a configuration object (see assets/sample_config.json for a working example). Support:

  • optional run metadata: run_id (recommended) to name artefact folders / receipts
  • scraping lane provider: Firecrawl / Parallel / hybrid
  • browser-probe lane: agent-browser (recommended) or equivalent Playwright-class tooling
  • limits: max_pages, max_depth, pages_per_site for probing
  • evidence limits: quote_limit_words

The 3-Pronged Approach (Scrape + Extract + Probe)

This skill works best as three parallel “lanes”, each producing different kinds of evidence:

Pick a run_folder for each run (where the three required outputs live). When brand docs are the source of truth, it often makes sense to use something like docs/02-guidelines/inspiration/<run_id>/ so the outputs and receipts live together.

Prong 1: Firecrawl (crawl/map + scrape)

Use Firecrawl for breadth and structured web scraping, especially within a domain:

  • Best for: mapping/crawling a site, getting broad page coverage, and pulling “main content” markdown.
  • Branding Format v2: Retrieve via POST https://api.firecrawl.dev/v2/scrape with formats: ["branding"]. This can yield structured hints for colours, typography, logo/icon, layout, and personality (treat as hints, not truth).
  • Evidence produced: excerpt (from scraped markdown), plus provider metadata (scrapeId, status, etc.).
  • Common failure modes: JS-heavy pages, auth walls, noisy nav/footer content, rate limits.

Read the full file on GitHub · 316 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 316 lines · 74 tokens per session scan A 6974bafb9045

Subscribe to this mod's changes

brand-dna-extractor is a skill published in the GitHub repository marchatton/agent-skills (5 stars, last pushed 6mo ago), licensed MIT. It adds 74 tokens to every session and 2,860 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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