client-report

Client Report

When to use this skill

English: "monthly report", "performance report", "send report to client", "campaign results", "wrap up the month".

Italiano: "report mensile", "resoconto", "risultati campagna", "report cliente", "chiudi il mese".

What this skill does

Turns a pile of numbers into a report a client actually reads and trusts. It leads with a plain-language summary, names the three things that worked with real figures, is honest about what did not and what you are doing about it, sets three priorities for next month, and backs it all with one clean data table showing month-over-month deltas. The tone is confident and clear — not defensive, not a data dump.

Inputs required

1. Client name and the reporting period (e.g. March 2026).
2. The channels in scope (Instagram, TikTok, Meta Ads, email, Google Ads, web).
3. This period's numbers and last period's numbers for each KPI. If last period is missing, mark deltas n/a — first report.
4. The goal the client cares about (the KPI from the brief).
5. Anything notable — a launch, a budget change, an outage, a viral post. Context that explains the numbers.

If numbers are missing, ask for them. Do not fabricate metrics — a made-up figure in a client report is the fastest way to lose the account.

Output format

1. EXECUTIVE SUMMARY — three sentences, no jargon.
2. WHAT WORKED — top 3 results, each with a number.
3. WHAT DIDN'T — honest, solution-focused, never defensive.
4. NEXT MONTH — three priorities.
5. THE NUMBERS — a table: channel / KPI / this period / last period / delta.
6. CLOSING LINE — one branded, forward-looking sentence.

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Brand voice

If a BRAND.md file exists in this skill's folder (.claude/skills/client-report/BRAND.md) or in .claude/brand/BRAND.md (global fallback), read it before generating output and apply its tone, terminology, and examples to all text you produce. A skill-local BRAND.md overrides the global one; if neither exists, use a clean, professional default voice.