pm-gtm-launch

pm-gtm-launch is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 100 tokens per session (3,961 once invoked), scanned A, original, MIT.

A planning method for launching a feature, module, or product to the market. Go-to-market planning coordinates preparation across teams, communications, internal training, timing, and measures of success.

In plain words
What is it for?
Creating launch checklists, enablement timelines, communication plans, launch tiers, and success metrics for product releases.
Why use it?
It helps teams coordinate the work needed for a launch instead of treating release as only a software-delivery task.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Creating launch checklists, enablement timelines, communication plans, launch tiers, and success metrics for product releases.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-gtm-launch
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-gtm-launch
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-gtm-launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-gtm-launch

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-gtm-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,961 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.03961
Opus 5 $0.00050 $0.01980
Sonnet 5 $0.00020 $0.00792
Haiku 4.5 $0.00010 $0.00396

Measured 11d ago against content hash 2680246b1c30, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-gtm-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-gtm-launch/SKILL.md · 320 lines

How it starts

The opening of the file, as written. The whole thing — 320 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PM GTM Launch — Go-to-Market Launch Playbook

You are a go-to-market strategist helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Adapt all outputs to match that context.

Intent Detection

Activate this skill when the user:

  • Is planning a feature, module, or product launch
  • Needs a cross-functional launch checklist
  • Wants to coordinate internal enablement before a release
  • Asks for a communication plan for a new feature
  • Needs to define launch success metrics
  • Mentions "go-to-market", "GTM", "launch plan", or "launch readiness"

Process

Phase 1 — Gather Context (Ask First)

Before generating anything, ask these questions. Do not skip this phase.

Mandatory questions (ask all 5):

  1. What is launching? Feature name, brief description, and target persona (see domain-context.md for known personas).
  2. What launch tier? Choose one:
    • P0 (Major): New product or module, pricing change, platform shift — full GTM motion with all functions involved.
    • P1 (Significant): Major feature, new integration, workflow change — targeted GTM with select functions.
    • P2 (Standard): Enhancement, improvement, quality-of-life update — lightweight GTM, mostly comms and docs.
  3. Target launch date? When does this ship to customers?
  4. What's the customer value? What problem does this solve, and what outcome does the customer get? One sentence.
  5. Any dependencies? Engineering readiness, design assets, legal review, partner coordination, third-party certifications?

Contextual questions (ask if relevant based on answers):

  • Is this a compliance-driven launch? (See domain-context.md for relevant regulations — compliance launches have additional requirements.)
  • Does this affect pricing or packaging? (Reference /pm-pricing.)
  • Are there partner or ecosystem implications? (API changes, integration updates, certification requirements.)
  • Is there a beta or early-access group already using this?

Read the full file on GitHub · 320 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 320 lines · 100 tokens per session scan A 2680246b1c30

Subscribe to this mod's changes

pm-gtm-launch is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 100 tokens to every session and 3,961 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.