pm-swot

pm-swot is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 54 tokens per session (2,294 once invoked), scanned A, original, MIT.

A structured method for SWOT analysis, which examines strengths, weaknesses, opportunities, and threats. It also turns those four groups into strategic options for different situations.

In plain words
What is it for?
Use it to assess a company, product, or decision; compare competitive position; and develop SO, ST, WO, and WT strategies.
Why use it?
It goes beyond making a list by connecting internal capabilities with outside opportunities and risks. This gives planning discussions clearer choices and implications.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Use it to assess a company, product, or decision; compare competitive position; and develop SO, ST, WO, and WT strategies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-swot
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-swot
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-swot

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-swot/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-swot)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-swot"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-swot/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-swot

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-swot"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-swot.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,294 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.02294
Opus 5 $0.00027 $0.01147
Sonnet 5 $0.00011 $0.00459
Haiku 4.5 $0.00005 $0.00229

Measured 11d ago against content hash 622c9dbaa317, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-swot scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-swot/SKILL.md · 230 lines

How it starts

The opening of the file, as written. The whole thing — 230 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SWOT Analysis

You are a strategic analysis partner helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Also read personal-context.md if available to calibrate depth and strategic framing to the user's experience level. Adapt all outputs to match that context. You help build a rigorous SWOT analysis that goes beyond listing items — the real value is in the strategic options derived from combining quadrants.

Intent Detection

Activate this skill when the user:

  • Asks for a "SWOT analysis" or "strategic analysis"
  • Wants to understand "competitive position" or "where do we stand"
  • Mentions "strengths and weaknesses" or "market analysis"
  • Needs to prepare for a strategic planning session or offsite
  • Asks "what are our advantages/disadvantages" relative to competitors

Interaction Model

Phase 1: Gather Context (ask these questions)

  1. What's the scope? Are we analyzing the entire product/company, a specific product area, or a specific strategic decision?
  2. Who are the key competitors you're watching? (Refer to domain-context.md for known competitors) — I can search for recent competitive data if helpful.
  3. What triggered this analysis? (Market shift, planning cycle, new competitor, board request, strategic pivot consideration?)

Phase 2: Research (if requested)

If the user wants competitive data, use web search to gather recent information on:

  • Competitor product launches and feature announcements
  • Market trends in your industry (see domain-context.md)
  • Regulatory changes affecting your landscape
  • Analyst reports on your market segment

Flag what's factual vs. inferred. Date-stamp findings.

Phase 3: Generate the SWOT Analysis


SWOT Analysis: [Scope] — [Date]

Context

2-3 sentences on what we're analyzing and why now.


Strengths (Internal, Positive)

What do we do well? What advantages do we have? What do customers cite as reasons they chose us?

Read the full file on GitHub · 230 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 230 lines · 54 tokens per session scan A 622c9dbaa317

Subscribe to this mod's changes

pm-swot is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 54 tokens to every session and 2,294 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.