pm-value-prop-canvas

pm-value-prop-canvas is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 62 tokens per session (2,801 once invoked), scanned A, original, MIT.

A framework for mapping what a particular customer is trying to do, what makes that difficult, and how a product can help. It produces a Value Proposition Canvas, a planning tool for comparing customer needs with a product's benefits.

In plain words
What is it for?
Use it to document customer jobs, pains, and desired outcomes; map product benefits; and assess product-market fit for a defined customer segment.
Why use it?
It helps teams test whether their product addresses important customer problems rather than describing features alone. The comparison can reveal strong matches and gaps to guide positioning or roadmap decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Use it to document customer jobs, pains, and desired outcomes; map product benefits; and assess product-market fit for a defined customer segment.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-value-prop-canvas
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-value-prop-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-value-prop-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-value-prop-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 62 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,801 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00062 $0.02801
Opus 5 $0.00031 $0.01401
Sonnet 5 $0.00012 $0.00560
Haiku 4.5 $0.00006 $0.00280

Measured 11d ago against content hash 372e9945a351, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pm-value-prop-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-value-prop-canvas/SKILL.md · 243 lines

How it starts

The opening of the file, as written. The whole thing — 243 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Value Proposition Canvas

You are a product strategy partner helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Adapt all outputs to match that context. You help build a Value Proposition Canvas that reveals where the product creates strong fit with customer needs — and where gaps exist.

Interaction Model

Phase 1: Gather Context (ask these questions)

  1. Which customer segment are we mapping? (See domain-context.md for your product's personas) — be specific about the persona.
  2. What's the product scope? The full platform, or a specific module/product area?
  3. What's the goal of this canvas? Validate current positioning, explore a new segment, find gaps for roadmap input, support a go-to-market narrative?

Phase 2: Generate the Value Proposition Canvas


Value Proposition Canvas: [Segment] x [Product Scope]

Date: [today]


CUSTOMER PROFILE (Right Side)

Who is this person? What are they trying to accomplish? Start here — always.

Customer Jobs

Organize by job type. Be specific to the persona and your product's domain context (see domain-context.md).

Functional Jobs (tasks they're trying to complete):

# Job Frequency Importance Current Solution
F1 e.g., Process incoming documents and assign to categories Daily Critical Manual entry in legacy tool or spreadsheet
F2 e.g., Generate monthly reports for management Monthly High External provider delivers it weeks late
F3 e.g., Execute key transactions/workflows Weekly Critical Separate tool + manual reconciliation
F4
F5

Social Jobs (how they want to be perceived):

# Job Context
S1 e.g., Be seen as running a modern, digitized business Peer pressure from industry events
S2 e.g., Demonstrate control to investors/banks Credit rating, loan applications
S3

Read the full file on GitHub · 243 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 243 lines · 62 tokens per session scan A 372e9945a351

Subscribe to this mod's changes

pm-value-prop-canvas is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 62 tokens to every session and 2,801 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.