asc-aso

asc-aso is a skill for Claude Code from markdavidgan/apple-dev-skills. It costs 102 tokens per session (2,584 once invoked), scanned A, original, MIT.

A guide to App Store Optimization (ASO), the work of improving how an app appears in App Store searches and how often visitors install it.

In plain words
What is it for?
Use it for keyword research, app titles and subtitles, hidden keyword fields, localized listings, and install-rate improvements.
Why use it?
It helps choose and place search terms in the app listing and improve the first impression made by its visible assets.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the apple-dev-skills plugin — 62 skills, 25 commands, 7 agents shipped together

Good fit Use it for keyword research, app titles and subtitles, hidden keyword fields, localized listings, and install-rate improvements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/markdavidgan/apple-dev-skills/asc-aso
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add markdavidgan/apple-dev-skills --skill asc-aso
Clone the repo
git clone --depth 1 https://github.com/markdavidgan/apple-dev-skills

Made for: Claude Code.

Or install apple-dev-skills, the plugin that ships this one along with the rest of its 62 skills, 25 commands, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for asc-aso

README.md
[![agentmods](https://agentmods.dev/badge/skills/markdavidgan/apple-dev-skills/asc-aso/github.svg)](https://agentmods.dev/skills/markdavidgan/apple-dev-skills/asc-aso)
Your own site
<a href="https://agentmods.dev/skills/markdavidgan/apple-dev-skills/asc-aso"><img src="https://agentmods.dev/badge/skills/markdavidgan/apple-dev-skills/asc-aso/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for asc-aso

Your own site · 80×15
<a href="https://agentmods.dev/skills/markdavidgan/apple-dev-skills/asc-aso"><img src="https://agentmods.dev/badge/skills/markdavidgan/apple-dev-skills/asc-aso.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,584 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.02584
Opus 5 $0.00051 $0.01292
Sonnet 5 $0.00020 $0.00517
Haiku 4.5 $0.00010 $0.00258

Measured 9d ago against content hash 2ee13277479b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

asc-aso scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

platforms/claude/skills/asc-aso/SKILL.md · 161 lines

How it starts

The opening of the file, as written. The whole thing — 161 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App Store Optimization (ASO)

Maximize organic discoverability and conversion on the App Store. Submission mechanics live in asc-submission; pricing lives in app-store-pricing. This skill is about being found and chosen.

ASO has two halves:

  1. Discoverability — ranking for the searches your users actually type (driven by the indexed text fields).
  2. Conversion — turning a product-page visit into an install (driven by the visual/first-impression assets).

The Indexed Fields (what Apple searches)

Apple builds its keyword index from the union of these fields. Order and weighting matter.

Field Limit Indexed? Weight Notes
App name / title 30 chars Highest Brand + 1–2 strongest keywords
Subtitle 30 chars High Second-strongest keywords; visible under the name
Keyword field 100 chars Medium Comma-separated, no spaces, hidden from users
In-app purchase name/desc 30/45 chars ✅ (light) Low IAP display names are lightly indexed
Developer name Low
Description 4000 chars None (iOS) Not indexed on Apple — write for humans/conversion
Promotional text 170 chars None Editable without review; not indexed

Apple ≠ Google Play. On the App Store the long description is not indexed. Don't keyword-stuff it. (Google Play does index the description — keep that distinction if you ship both.)

The golden rules of the keyword field

  • Never repeat a word across title, subtitle, and keyword field — Apple indexes the union, so repetition wastes characters. Each keyword appears once, in exactly one field.
  • No spaces after commas: focus,timer,pomodoro not focus, timer, pomodoro (spaces burn characters).
  • No plurals if you have the singular — Apple matches stems reasonably; spend characters on distinct terms.
  • Don't include your app name or category name — those are already indexed.
  • Don't use competitor trademarks — rejection / legal risk.
  • Singular words combinetime,management lets you rank for "time management" without spending on the phrase. Apple auto-combines indexed words into phrases.

Read the full file on GitHub · 161 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 161 lines · 102 tokens per session scan A 2ee13277479b

Subscribe to this mod's changes

asc-aso is a skill published in the GitHub repository markdavidgan/apple-dev-skills (5 stars, last pushed 10d ago), licensed MIT. It adds 102 tokens to every session and 2,584 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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