content-refresh-brief

content-refresh-brief is a skill for Claude Code, Codex from marketingskills/seo. It costs 44 tokens per session (600 once invoked), scanned A, original, MIT.

A practical plan for improving a web page that has lost search performance. It combines search-result research, competitor comparisons, missing topics, and internal-link suggestions.

In plain words
What is it for?
Reviewing search intent, comparing the page with leading results, finding missing entities and links, and planning content and technical updates.
Why use it?
It explains what changed and what to update, so a declining page can be improved with a focused set of actions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex.

Good fit Reviewing search intent, comparing the page with leading results, finding missing entities and links, and planning content and technical updates.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marketingskills/seo/content-refresh-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marketingskills/seo --skill content-refresh-brief
Clone the repo
git clone --depth 1 https://github.com/marketingskills/seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-refresh-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/marketingskills/seo/content-refresh-brief/github.svg)](https://agentmods.dev/skills/marketingskills/seo/content-refresh-brief)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-refresh-brief

Your own site · 80×15
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Per session 44 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 600 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00044 $0.00600
Opus 5 $0.00022 $0.00300
Sonnet 5 $0.00009 $0.00120
Haiku 4.5 $0.00004 $0.00060

Measured 10d ago against content hash 38b5778fa048, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

content-refresh-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-refresh-brief/SKILL.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Refresh Brief

Overview

Given a URL and optionally its GSC/GA4 performance data, produce a structured refresh brief that covers SERP intent analysis, entity gaps, content outline, internal link plan, and technical recommendations.

Inputs

  • URL of the page to refresh
  • Current GSC performance (clicks, impressions, CTR, avg position, top queries)
  • Prior period GSC performance for comparison
  • Optional: page content (if the user pastes it)
  • Optional: GA4 engagement or conversion data

Workflow

  1. Search the page's primary query in a current SERP.
  2. Analyze top 5 organic results for:
    • Content format (guide, list, tool, video, etc.)
    • Content depth (word count, section count, entities covered)
    • Date freshness (when each page was last updated)
    • SERP features present (featured snippets, People Also Ask, video, etc.)
  3. Compare current page content against SERP expectations:
    • Does it match the dominant content format?
    • Are key entities missing?
    • Is the content depth competitive?
    • Is the page fresh enough?
  4. Review GSC query data to identify:
    • Queries with declining CTR despite stable impressions
    • Queries where the page ranks but doesn't satisfy intent
    • Queries from the prior period that stopped driving traffic
  5. Recommend:
    • Content changes (restructure, expand, add sections, update data)
    • Technical changes (title, meta description, schema, canonical)
    • Internal link additions (from high-traffic pages)
    • Entities to add or strengthen
  6. Estimate effort and expected recovery.

Output Format

## Refresh Brief: /page-url

### Current Performance
| Metric | Current | Prior | Change |
|---|---|---|---|

### SERP Intent Analysis
[Format, depth, freshness expectations from top results]

### Gap Analysis
| Gap | Competitor Example | Our Action |
|---|---|---|

### Recommended Content Changes
1. [Action with details]

### Recommended Technical Changes
1. [Action with details]

### Internal Link Plan
| Source Page | Anchor Text | Rationale |
|---|---|---|

### Effort Estimate
[Low / Medium / High] — [estimated hours]

### Expected Recovery
[Estimated click/impression recovery range]

Read the full file on GitHub · 82 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 82 lines · 44 tokens per session scan A 38b5778fa048

Subscribe to this mod's changes

content-refresh-brief is a skill published in the GitHub repository marketingskills/seo (3 stars, last pushed 1mo ago), licensed MIT. It adds 44 tokens to every session and 600 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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