proposal-builder

proposal-builder is a skill for Claude Code, Codex from marketingskills/seo. It costs 40 tokens per session (289 once invoked), scanned A, original, MIT.

A tool for turning a prospective client's public website, and optionally its Google Search Console or Google Analytics data, into an SEO proposal. SEO means improving a site’s visibility in search engines.

In plain words
What is it for?
Use it to review a prospect’s site, find technical and content problems, identify search opportunities, estimate potential gains, and prepare an agency proposal.
Why use it?
It gathers the diagnosis, opportunities, recommended work, expected impact, pricing, and timeline into one client-ready document.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex.

Good fit Use it to review a prospect’s site, find technical and content problems, identify search opportunities, estimate potential gains, and prepare an agency proposal.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marketingskills/seo/proposal-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marketingskills/seo --skill proposal-builder
Clone the repo
git clone --depth 1 https://github.com/marketingskills/seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for proposal-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/marketingskills/seo/proposal-builder.svg)](https://agentmods.dev/skills/marketingskills/seo/proposal-builder)
Your own site
<a href="https://agentmods.dev/skills/marketingskills/seo/proposal-builder"><img src="https://agentmods.dev/badge/skills/marketingskills/seo/proposal-builder.svg" alt="Measured on agentmods" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 289 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.00289
Opus 5 $0.00020 $0.00144
Sonnet 5 $0.00008 $0.00058
Haiku 4.5 $0.00004 $0.00029

Measured 7d ago against content hash b2653c4d245d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

proposal-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/proposal-builder/SKILL.md · 40 lines

What it actually says

Proposal Builder

Overview

Analyze a prospect's website from public data (crawl, SERP analysis, sitemap) and optionally connected GSC/GA4 to produce a structured SEO proposal with diagnosis, opportunity sizing, recommended services, and pricing.

Inputs

  • Prospect domain URL
  • Optional: GSC property data (via live data bridge)
  • Optional: GA4 property data
  • Optional: crawl output or sitemap

Workflow

  1. Discover the prospect's site (sitemap, crawl, public pages).
  2. Run initial diagnosis:
    • Technical SEO issues (via technical-seo-triage)
    • Content gaps and decay signals
    • Keyword opportunities
    • Authority assessment (via serp-authority-mark for key queries)
  3. If GSC/GA4 connected, analyze actual performance data.
  4. Size the opportunity: estimated traffic gain, conversion uplift.
  5. Structure the proposal:
    • Executive summary
    • Current situation and findings
    • Recommended services (technical, content, strategy)
    • Estimated impact
    • Pricing and timeline options
  6. Generate a client-ready proposal document.

Output

Structured SEO proposal document ready for client delivery.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 40 lines · 40 tokens per session scan A b2653c4d245d

Subscribe to this mod's changes

proposal-builder is a skill published in the GitHub repository marketingskills/seo (2 stars, last pushed 1mo ago), licensed MIT. It adds 40 tokens to every session and 289 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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