prd-v09-cold-outreach-tiered

prd-v09-cold-outreach-tiered is a skill for Claude Code from mattgierhart/PRD-driven-context-engineering. It costs 111 tokens per session (2,694 once invoked), scanned A, original, MIT.

A cold-outreach planner that creates three levels of sales-contact sequences: highly personalised one-to-one messages, segment-based messages, and broad automated messages. Cold outreach means contacting potential customers who have not asked to hear from you.

In plain words
What is it for?
Use it to plan founder-led sales, cold email or LinkedIn campaigns, three-to-five-touch sequences, lead scoring, tier assignment, reply handling, subject-line tests, and objection responses.
Why use it?
It helps match the amount of research and personalisation to the size of the contact list. This avoids using the same message for a carefully chosen lead and a large automated campaign.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to plan founder-led sales, cold email or LinkedIn campaigns, three-to-five-touch sequences, lead scoring, tier assignment, reply handling, subject-line tests, and objection responses.

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Install with agentmods
npx agentmods add skills/mattgierhart/prd-driven-context-engineering/prd-v09-cold-outreach-tiered
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-cold-outreach-tiered
Clone the repo
git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Your own site
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Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,694 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00111 $0.02694
Opus 5 $0.00056 $0.01347
Sonnet 5 $0.00022 $0.00539
Haiku 4.5 $0.00011 $0.00269

Measured 12d ago against content hash 9775edaadff1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

prd-v09-cold-outreach-tiered scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/prd-v09-cold-outreach-tiered/SKILL.md · 209 lines

How it starts

The opening of the file, as written. The whole thing — 209 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cold Outreach (Tiered: 1:1 / 1:few / 1:many)

Position in workflow: v0.9 Offer Construction → v0.9 Cold Outreach (Tiered) → v0.9 Launch Metrics

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

Mode What this skill produces
quick One tier (typically Tier 2); 3-touch sequence; lead-list scoring rubric
standard All three tiers; 3–5 touches each; lead-list scoring + tier-assignment logic; reply-handling guide
deep All tiers + A/B subject lines per tier; channel mix (email + LinkedIn + voicemail); reply-rate baselines; objection library

What This Does

Builds three differentiated cold-outreach sequences, each calibrated to a different ratio of research-per-lead:

  • Tier 1 (1:1, founder-led) — Hand-researched. Highly personalized. Each touch references something specific. Volume: 10–30 contacts.
  • Tier 2 (1:few, semi-automated) — Segment-personalized. Template with 3–5 dynamic variables per recipient. Volume: 100–500 contacts.
  • Tier 3 (1:many, automated) — Broad-fit. Template only, minimal personalization. Volume: 1,000–10,000+ contacts.

The tiers are not "good/better/best" — each has its place. Tier 3 fills the top of the funnel cheaply. Tier 2 carries the bulk. Tier 1 closes the highest-value targets that templates can never reach.

How It Works

  1. Source lead lists from ICP — Pull from the Positioning best-fit characteristics. Use enrichment tools (Apollo, Clay, Clearbit) or LinkedIn Sales Nav search anchored on firmographic + behavioral signals from PER-.
  2. Score each lead's signal strength (1–5):
    • Trigger signal — Recent funding, hiring, product launch, public pain (5)
    • Fit signal — Strong firmographic/behavioral match without specific trigger (3–4)
    • Cold signal — Broad-fit only; no specific signal (1–2)
  3. Tier assignment:
    • Signal 4–5 + opportunity size ≥ threshold → Tier 1
    • Signal 3–4 → Tier 2
    • Signal 1–2 → Tier 3 (or drop if list is large enough)
  4. Build per-tier sequences — Each tier gets its own template structure (see Output Template). Tier 1 is hand-drafted; Tier 2 is template + variables; Tier 3 is template only.
  5. End every sequence on the guarantee — The guarantee from prd-v09-offer-construction-hormozi is the reply-friction killer. Don't ask for a meeting cold; ask them to invoke the guarantee.
  6. Plan reply handling — Define what counts as a reply (positive, ask, objection, unsubscribe), and have a response cadence for each. Tier 1 replies go to founder immediately. Tier 3 replies route through a templatized objection library.

Read the full file on GitHub · 209 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 209 lines · 111 tokens per session scan A 9775edaadff1

Subscribe to this mod's changes

prd-v09-cold-outreach-tiered is a skill published in the GitHub repository mattgierhart/PRD-driven-context-engineering (182 stars, last pushed 11d ago), licensed MIT. It adds 111 tokens to every session and 2,694 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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