prd-v09-gtm-strategy

prd-v09-gtm-strategy is a skill for Claude Code from mattgierhart/PRD-driven-context-engineering. It costs 114 tokens per session (1,777 once invoked), scanned A, original, MIT.

A structured workflow for planning how a product will enter the market. It covers the product’s message, the offer, and the channels used to reach customers.

In plain words
What is it for?
Use it to answer “how do we launch?”, define a go-to-market strategy, plan marketing channels, and prepare a launch plan.
Why use it?
It prevents launch plans from choosing channels before deciding who the product is for and what to say. It also brings the separate planning decisions together in one sequence.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to answer “how do we launch?”, define a go-to-market strategy, plan marketing channels, and prepare a launch plan.

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Install with agentmods
npx agentmods add skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-gtm-strategy
Clone the repo
git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for prd-v09-gtm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy/github.svg)](https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy)
Your own site
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for prd-v09-gtm-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 114 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,777 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00114 $0.01777
Opus 5 $0.00057 $0.00889
Sonnet 5 $0.00023 $0.00355
Haiku 4.5 $0.00011 $0.00178

Measured 11d ago against content hash 69f3c6cab63e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

prd-v09-gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/prd-v09-gtm-strategy/SKILL.md · 144 lines

How it starts

The opening of the file, as written. The whole thing — 144 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Strategy (Orchestrator)

Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy (Orchestrator) → v0.9 Launch Metrics

This skill is an orchestrator, not a primary skill. GTM strategy is composed of three framework-grounded sub-skills that run in sequence. This skill chains them and reconciles outputs. New work on positioning, offers, or channels should invoke the sub-skills directly.

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

Mode What this skill produces
quick Each sub-skill in quick mode; reconciled GTM index
standard Each sub-skill in standard mode; full reconciliation pass over outputs
deep Each sub-skill in deep mode; multi-pass reconciliation + risk register

The Three Sub-Skills

GTM is positioning before offer before channels. Running them out of order produces channel plans that don't reach the right people with the right pitch.

Step Sub-skill Framework Owner
1 prd-v09-positioning-dunford April Dunford, Obviously Awesome (5-step) Founder + PM
2 prd-v09-offer-construction-hormozi Alex Hormozi, $100M Offers (value equation + Grand Slam) Founder + Sales
3 prd-v09-launch-channels-orb Corey Haines, ORB framework (Owned / Rented / Borrowed) Growth

Use the v0.9 tactical playbooks (prd-v09-aeo-audit, prd-v09-alternatives-pages, prd-v09-cold-outreach-tiered, prd-v09-hn-reddit-launch) after these three are complete — each plugs into a specific channel from step 3.

Read the full file on GitHub · 144 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 144 lines · 114 tokens per session scan A 69f3c6cab63e

Subscribe to this mod's changes

prd-v09-gtm-strategy is a skill published in the GitHub repository mattgierhart/PRD-driven-context-engineering (182 stars, last pushed 10d ago), licensed MIT. It adds 114 tokens to every session and 1,777 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.