prd-v09-launch-channels-orb

prd-v09-launch-channels-orb is a skill for Claude Code from mattgierhart/PRD-driven-context-engineering. It costs 115 tokens per session (2,830 once invoked), scanned A, original, MIT.

A framework for choosing where to launch and promote a product. It groups channels into owned channels you control, rented platforms such as social networks, and borrowed reach from other people or communities.

In plain words
What is it for?
Use it to select launch channels, build a channel portfolio, sequence launch activities, and plan how to measure results from each channel.
Why use it?
It helps prevent relying on one platform or audience source. You can compare channels and plan how they work together before, during, and after a launch.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Good fit Use it to select launch channels, build a channel portfolio, sequence launch activities, and plan how to measure results from each channel.

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Install with agentmods
npx agentmods add skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-launch-channels-orb
Clone the repo
git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for prd-v09-launch-channels-orb

README.md
[![agentmods](https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb/github.svg)](https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb)
Your own site
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Your own site · 80×15
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-launch-channels-orb.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 115 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,830 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00115 $0.02830
Opus 5 $0.00057 $0.01415
Sonnet 5 $0.00023 $0.00566
Haiku 4.5 $0.00012 $0.00283

Measured 10d ago against content hash 2045c19cf56a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

prd-v09-launch-channels-orb scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/skills/prd-v09-launch-channels-orb/SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Channels (ORB: Owned / Rented / Borrowed)

Position in workflow: v0.9 Offer Construction (Hormozi) → v0.9 Launch Channels (ORB) → v0.9 Launch Metrics

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

Mode What this skill produces
quick 1 channel per layer (3 channels total); single-week sequence
standard 2–3 channels per layer; pre-launch / launch / post-launch sequence; attribution plan per channel
deep Full portfolio; per-channel content strategy; budget allocation; per-channel ROI projection; channel-mix risk register

Framework: Owned / Rented / Borrowed (ORB)

ORB classifies every distribution channel by who controls the audience. The rule: own the relationship, rent the platform, borrow the reach — and balance the portfolio so no single channel can take you out.

Layer Definition Examples Cost Compounding
Owned You control the audience and the channel Email list, website, product itself, blog you host, customer base Time + tools High — every additional list member compounds future launches
Rented You build presence on someone else's platform Twitter/X, LinkedIn, YouTube, Slack/Discord communities, podcasts you host Time Medium — platform changes rules; audience is portable but messy
Borrowed You access someone else's audience temporarily Press, podcast guesting, influencers, paid acquisition, integrations, partnerships, affiliate Money or favor Low — one-time reach unless converted to Owned/Rented

The Channel Allocation Principles

  1. Build Owned before launch, rent through launch, borrow at launch. Without an owned audience, the launch is a one-shot dependent on borrowed reach.
  2. Pick channels your best-fit segment already uses. Pulled from the Positioning best-fit characteristics — not from "what's popular this quarter."
  3. One channel per layer to start. Too many channels at once = no signal which is working. Add channels by tier 2–3 only once tier-1 attribution is clean.
  4. Convert Borrowed → Owned aggressively. Every press hit, podcast guest spot, or partnership should funnel to an owned channel (email signup, demo request) — otherwise it's vanity reach.
  5. Borrowed scales reach; Owned scales repeat. A launch is a moment; the goal is a list.

Read the full file on GitHub · 241 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 241 lines · 115 tokens per session scan A 2045c19cf56a

Subscribe to this mod's changes

prd-v09-launch-channels-orb is a skill published in the GitHub repository mattgierhart/PRD-driven-context-engineering (182 stars, last pushed 9d ago), licensed MIT. It adds 115 tokens to every session and 2,830 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.