Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-offer-construction-hormozigit clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineeringWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-offer-construction-hormozi)<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-offer-construction-hormozi"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-offer-construction-hormozi/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-offer-construction-hormozi"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-offer-construction-hormozi.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00128 | $0.02654 |
| Opus 5 | $0.00064 | $0.01327 |
| Sonnet 5 | $0.00026 | $0.00531 |
| Haiku 4.5 | $0.00013 | $0.00265 |
Grade A, and why
prd-v09-offer-construction-hormozi scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 228 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Offer Construction (Hormozi $100M Offers)
Position in workflow: v0.9 Positioning (Dunford) → v0.9 Offer Construction (Hormozi) → v0.9 Launch Channels (ORB)
Execution Mode
Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.
| Mode | What this skill produces |
|---|---|
| quick | One offer; 1–2 named bonuses; one simple guarantee; price anchor |
| standard | Full value equation calibrated; 3–5 bonuses with anchored values; one named guarantee; scarcity / urgency rule |
| deep | Multi-tier offers (entry / mid / premium); guarantee experimentation plan; price anchor A/B; bonus value validation plan |
Framework: Value Equation and Grand Slam Offer
From $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Alex Hormozi, 2021). An offer is the complete commercial proposition — what they get, what it costs, what's guaranteed, what's bundled, what's urgent — not just the product or the price.
The Value Equation
Perceived Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)
Four levers — increase the numerator, decrease the denominator:
- Dream Outcome — What does the customer actually want? Express in their words. (Higher = better.)
- Perceived Likelihood of Achievement — How sure are they it will work? (Higher = better. Anchored by guarantees, social proof, case studies.)
- Time Delay — How long until they get the outcome? (Lower = better.)
- Effort & Sacrifice — How much work do they have to do? (Lower = better.)
If perceived value < price, the offer fails regardless of product quality.
Grand Slam Offer Components
A complete offer stacks five things:
- Core promise — the headline outcome (anchored in the value equation)
- Bonus stack — additional named items, each with anchored monetary value, that increase perceived value without proportionally increasing cost-to-deliver
- Guarantee — one of: unconditional refund, conditional ("if X doesn't happen, we Y"), anti-guarantee ("we don't refund — here's why we're so confident"), implied (case studies, results), or service-level
- Scarcity — limited supply (real: capacity, beta seats, custom service slots)
- Urgency — limited time (real: cohort start, price increase, bonus expiration)
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 228 lines · 128 tokens per session scan A d6519acf4b82
prd-v09-offer-construction-hormozi is a skill published in the GitHub repository mattgierhart/PRD-driven-context-engineering (182 stars, last pushed 10d ago), licensed MIT. It adds 128 tokens to every session and 2,654 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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