Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-positioning-dunfordgit clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineeringWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-positioning-dunford)<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-positioning-dunford"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-positioning-dunford/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mattgierhart/prd-driven-context-engineering/prd-v09-positioning-dunford"><img src="https://agentmods.dev/badge/skills/mattgierhart/prd-driven-context-engineering/prd-v09-positioning-dunford.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00105 | $0.02421 |
| Opus 5 | $0.00053 | $0.01210 |
| Sonnet 5 | $0.00021 | $0.00484 |
| Haiku 4.5 | $0.00011 | $0.00242 |
Grade A, and why
prd-v09-positioning-dunford scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 194 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning (Dunford 5-Step)
Position in workflow: v0.8 Monitoring Setup → v0.9 Positioning (Dunford) → v0.9 Offer Construction (Hormozi) → v0.9 Launch Channels (ORB)
Execution Mode
Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.
| Mode | What this skill produces |
|---|---|
| quick | One positioning statement; one best-fit segment; one category claim |
| standard | Full 5 steps; one segment + ≥3 alternatives + 3–5 attributes mapped to value; category claim with frame of reference |
| deep | Multiple segment variants; A/B positioning candidates to test; competitor positioning teardown; "best-fit" disqualification rules |
Framework: Dunford's 5 Steps
From Obviously Awesome: How to Nail Product Positioning (April Dunford, 2019). Positioning is the act of deliberately defining how you are the best at something a defined market cares a lot about — not a feature list, not a tagline, not your founder's story.
The five steps run in order:
- Competitive alternatives — What would your customers use if you did not exist? (Status-quo wins as often as competitor products do.)
- Unique attributes — What capabilities or qualities do you have that those alternatives don't?
- Value (and proof) — Translate each attribute into the value it delivers to a customer. Anchor in evidence, not aspiration.
- Customers who care a lot — Among all possible buyers, which segment cares most about that value? This is your "best-fit" target.
- Market category — Pick the category (the frame of reference) that puts your unique strengths at the center and is intelligible to your best-fit customer.
A 6th step (relevant trends) is optional and used only when a current market trend reinforces the positioning. Skip it in quick mode.
The work product is a positioning statement plus a small set of positioning rules that downstream skills (Offer Construction, Launch Channels, GTM messaging) must honor.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 194 lines · 105 tokens per session scan A a7ca816776d9
prd-v09-positioning-dunford is a skill published in the GitHub repository mattgierhart/PRD-driven-context-engineering (182 stars, last pushed 11d ago), licensed MIT. It adds 105 tokens to every session and 2,421 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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