copywriting

copywriting is a skill for Claude Code from mblode/agent-skills. It costs 68 tokens per session (4,083 once invoked), scanned A, original, MIT.

A short-form copywriting and editing workflow for product text, such as landing pages, buttons, onboarding messages, and error states.

In plain words
What is it for?
Use it to write new product copy or revise existing copy, including calls to action, descriptions, email subjects, and success, loading, empty, or permission messages.
Why use it?
It helps turn unclear or overly wordy product wording into concise text suited to its context, including removing common AI-writing patterns.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the agent-skills plugin — 27 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/mblode/agent-skills/copywriting
Any agent
npx skills add mblode/agent-skills --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/mblode/agent-skills

Made for: Claude Code.

Or install agent-skills, the plugin that ships this one along with the rest of its 27 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/mblode/agent-skills/copywriting.svg)](https://agentmods.dev/skills/mblode/agent-skills/copywriting)
Your own site
<a href="https://agentmods.dev/skills/mblode/agent-skills/copywriting"><img src="https://agentmods.dev/badge/skills/mblode/agent-skills/copywriting.svg" alt="Measured on agentmods" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,083 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.04083
Opus 5 $0.00034 $0.02041
Sonnet 5 $0.00014 $0.00817
Haiku 4.5 $0.00007 $0.00408

Measured today against content hash 59152e614101, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting/SKILL.md · 265 lines

How it starts

The opening of the file, as written. The whole thing — 265 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

  • IS: short conversion copy (landing pages, hero, subheads, CTAs, product descriptions, onboarding strings, email subjects); product-state strings (destructive CTAs, error, success, empty, loading, permission copy); stripping AI writing tells from any copy.
  • IS NOT: long-form articles, posts, or anything written as a person rather than a brand (use the external ghostwriter skill with platform blog), slide or deck copy (use presentation-creator), API/product/reference docs (use docs-writing), in-session assistant talk (use eli5), or deciding which action exists, its scope, consequence, reversibility, or reachable states (use product-design; this skill writes final wording once those are decided).

Two modes, auto-detected:

  • Copy exists or the user pasted copy to fix: Mode B (Edit).
  • Nothing written yet, or the user wants something new: Mode A (Write).
  • Genuinely ambiguous ("improve this", no copy in scope): ask one question, then commit.

Reference files

File Read when
references/frameworks.md Pick a framework by awareness stage (Write Step 4); audit against the frameworks (Edit Step 3)
references/page-types.md Copy norms for a homepage, landing, pricing, feature, or about page (Write Step 4)
references/word-lists.md Flag Tier 1/2/3 AI vocabulary (Edit Step 4)
references/ai-patterns.md Flag structural, sentence-level, and drafting AI tells; P0/P1/P2 triage (Edit Step 4)
references/sweeps.md Run the seven line-level sweeps, then the hyphenation pass (Edit Step 5)
references/ui-states.md The copy is a product state or action label, not marketing (Write Step 4; Edit Step 6 before using [STATE-COPY])
references/voice-chart.md No usable voice file exists and the product needs one (Write Step 3; Edit Step 1); also holds the tone-by-reader-state table
evals/evals.json Only when changing this skill: behavioural scenarios with assertions plus should-trigger and near-miss routing prompts. Never loads during a user task

Read the full file on GitHub · 265 lines

Files

What ships with it

8 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · -32 lines · -79 tokens per session 59152e614101
  2. 6d ago First seen · 297 lines · 147 tokens per session scan A 8f4d5ab1429b

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository mblode/agent-skills (102 stars, last pushed yesterday), licensed MIT. It adds 68 tokens to every session and 4,083 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.