Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mfwarren/entrepreneur-claude-skills --skill copywritinggit clone --depth 1 https://github.com/mfwarren/entrepreneur-claude-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/copywriting)<a href="https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/copywriting"><img src="https://agentmods.dev/badge/skills/mfwarren/entrepreneur-claude-skills/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/copywriting"><img src="https://agentmods.dev/badge/skills/mfwarren/entrepreneur-claude-skills/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00002 | $0.00953 |
| Opus 5 | $0.00001 | $0.00477 |
| Sonnet 5 | $0.00000 | $0.00191 |
| Haiku 4.5 | $0.00000 | $0.00095 |
Grade A, and why
copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 122 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Copywriting
Direct response copywriting for landing pages, ads, emails, and product descriptions using proven conversion frameworks.
Purpose
Generate persuasive marketing copy that converts. This skill applies direct response frameworks (PAS, AIDA, BAB, 4Ps) rather than generic writing. It focuses on clarity, specificity, and reader action.
Workflow
Step 1: Gather Context
Before writing, collect:
- Product/service: What are you selling?
- Target audience: Who is the buyer? What do they care about?
- Desired action: What should the reader do? (buy, sign up, click, reply)
- Key benefit: What's the #1 outcome the buyer gets?
- Proof points: Testimonials, stats, case studies, credentials
- Tone: Casual, professional, urgent, aspirational
- Format: Landing page, ad, email, product description, headline set
If the user doesn't provide all of these, ask for the missing pieces before writing.
Step 2: Select Framework
Choose based on the format and goal:
PAS (Problem-Agitate-Solve) — Best for: landing pages, long-form sales pages
- Problem: Name the pain the reader feels
- Agitate: Make the pain vivid and urgent
- Solve: Present your product as the resolution
AIDA (Attention-Interest-Desire-Action) — Best for: ads, emails, short copy
- Attention: Hook with a bold claim or question
- Interest: Explain why this matters to them
- Desire: Paint the outcome they want
- Action: Clear CTA
BAB (Before-After-Bridge) — Best for: email sequences, case study copy
- Before: Current painful state
- After: Desired future state
- Bridge: Your product/service connects the two
4Ps (Promise-Picture-Proof-Push) — Best for: product descriptions, feature pages
- Promise: Lead with the outcome
- Picture: Help them visualize having it
- Proof: Back it up with evidence
- Push: Urgency or scarcity to act now
Step 3: Write the Copy
Apply these principles:
- Lead with benefits, not features. "Save 10 hours/week" beats "AI-powered automation"
- Be specific. Numbers, timeframes, and named outcomes outperform vague claims
- One idea per sentence. Short sentences. Short paragraphs. White space.
- Write at a 6th-grade reading level. Use the Hemingway standard.
- End every section with forward momentum. The reader should want to keep going.
- CTA should be action-specific. "Start your free trial" beats "Submit" or "Learn more"
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 122 lines · 2 tokens per session scan A 8f2003f8576b
copywriting is a skill published in the GitHub repository mfwarren/entrepreneur-claude-skills (67 stars, last pushed 7mo ago), licensed MIT. It adds 2 tokens to every session and 953 once invoked, about $0.0000 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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