paid-ads

paid-ads is a skill for Claude Code, Codex from mfwarren/entrepreneur-claude-skills. It costs 3 tokens per session (592 once invoked), scanned A, original, MIT.

A guide for creating and evaluating advertisements on Meta and Google, including the wording, visual brief, alternative versions, and testing plan.

In plain words
What is it for?
Writing Facebook, Instagram, and Google Search ad copy, preparing creative briefs, creating test variants, and analyzing ad performance.
Why use it?
It gives campaigns a clear message and a way to compare different hooks, offers, calls to action, and audiences.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Writing Facebook, Instagram, and Google Search ad copy, preparing creative briefs, creating test variants, and analyzing ad performance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mfwarren/entrepreneur-claude-skills/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mfwarren/entrepreneur-claude-skills --skill paid-ads
Clone the repo
git clone --depth 1 https://github.com/mfwarren/entrepreneur-claude-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/mfwarren/entrepreneur-claude-skills/paid-ads/github.svg)](https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/paid-ads)
Your own site
<a href="https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/paid-ads"><img src="https://agentmods.dev/badge/skills/mfwarren/entrepreneur-claude-skills/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/mfwarren/entrepreneur-claude-skills/paid-ads"><img src="https://agentmods.dev/badge/skills/mfwarren/entrepreneur-claude-skills/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 3 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 592 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00003 $0.00592
Opus 5 $0.00002 $0.00296
Sonnet 5 $0.00001 $0.00118
Haiku 4.5 $0.00000 $0.00059

Measured 12d ago against content hash febc47facbfc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

paid-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-growth/paid-ads/SKILL.md · 88 lines

What it actually says

Meta Ads and Google Ads creative, copy, A/B test variants, and performance analysis frameworks.

Purpose

Create high-converting ad copy and creative briefs for paid acquisition channels. Focus on hook, offer, and CTA — the three elements that determine ad performance.

Workflow

Step 1: Gather Context

  • Platform: Meta (Facebook/Instagram), Google Search, Google Display
  • Campaign objective: awareness, traffic, leads, conversions
  • Product/offer being advertised
  • Target audience (demographics, interests, pain points)
  • Budget range and current performance (if running ads)
  • Landing page URL

Step 2: Ad Copy Creation

Meta Ads (Facebook/Instagram):

  • Primary text: Hook → problem → solution → CTA (125 chars above fold)
  • Headline: Under 40 chars, benefit-focused
  • Description: Supporting detail, under 30 chars
  • Generate 5 variants for A/B testing

Google Search Ads:

  • Headlines (up to 15): 30 chars each, keyword-rich
  • Descriptions (up to 4): 90 chars each
  • Include numbers, benefits, and CTAs
  • Match search intent

Step 3: A/B Test Matrix

  • Test one variable at a time: hook, offer, CTA, audience
  • Provide 3-5 variants of each element
  • Recommend test duration and budget allocation

Step 4: Creative Brief (for designers)

  • Visual direction: what the image/video should show
  • Text overlay (if any)
  • Format specs per placement
  • Reference examples (describe, don't link)

Output Format

## Ad Campaign: [Product/Offer]

### Meta Ads — Variant Set
| # | Primary Text | Headline | CTA |
|---|-------------|----------|-----|
| 1 | [text] | [headline] | [cta] |

### Google Search Ads
**Headlines:** [list]
**Descriptions:** [list]

### A/B Test Plan
[Test matrix]

Constraints

  • Follow platform ad policies (no prohibited claims)
  • Never make health, income, or guarantee claims that can't be substantiated
  • Headlines must be under character limits
  • Always note that ads need creative assets the user must provide
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 88 lines · 3 tokens per session scan A febc47facbfc

Subscribe to this mod's changes

paid-ads is a skill published in the GitHub repository mfwarren/entrepreneur-claude-skills (67 stars, last pushed 7mo ago), licensed MIT. It adds 3 tokens to every session and 592 once invoked, about $0.0000 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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