Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill competitive-visual-auditgit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/competitive-visual-audit/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/competitive-visual-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00077 | $0.01406 |
| Opus 5 | $0.00039 | $0.00703 |
| Sonnet 5 | $0.00015 | $0.00281 |
| Haiku 4.5 | $0.00008 | $0.00141 |
Grade A, and why
competitive-visual-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 203 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitive Visual Audit Frameworks
Quick reference for competitive brand analysis that informs visual identity decisions. This skill auto-activates during visual phases to ensure competitive insights guide design decisions.
"When others zig, zag. Radical differentiation is the surest path to relevance." — Marty Neumeier
Key Statistics
- 55% of brand first impressions are visual
- 90% of snap judgments are made on color alone (depending on product)
- 80% boost in brand recognition from consistent visual strategy
- 86% of customers say authenticity is a key reason they buy
The Good/Different Chart (Marty Neumeier)
Plot brands on two axes — "Good" (customer value) and "Different" (novelty/surprise):
DIFFERENT (Novel, Surprising)
│
ZONE OF │ ZONE OF
IRRELEVANCE │ DOMINANCE
(Different but │ (Good AND Different)
not good) │ ← THE GOAL
│
───────────────────────┼───────────────────────
│
ZONE OF │ ZONE OF
MEDIOCRITY │ COMMODITIZATION
(Neither good │ (Good but
nor different) │ not different)
│
GOOD (Customer Value)
Score each competitor 1-10 on both axes, then plot their position.
The Only-ness Statement (Marty Neumeier)
Format: "Our brand is the only [category] that [differentiation] for [audience] in [market] who [need or belief]."
Test: Can competitors complete the same statement truthfully? If yes, you're not differentiated enough.
Zig vs Zag Decision Framework
When to "Zig" (Follow Category Conventions)
- Category requires trust/safety signals (healthcare, finance, legal)
- Customers use visual conventions to identify legitimate options
- Entering an established market needing initial credibility
- Differentiation comes from other factors (service, pricing)
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 203 lines · 77 tokens per session scan A b5dc6c0f8f38
competitive-visual-audit is a skill published in the GitHub repository mike-coulbourn/claude-vibes (39 stars, last pushed 8mo ago), licensed MIT. It adds 77 tokens to every session and 1,406 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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