competitive-visual-audit

competitive-visual-audit is a skill for Claude Code from mike-coulbourn/claude-vibes. It costs 77 tokens per session (1,406 once invoked), scanned A, original, MIT.

A framework for reviewing how a brand looks compared with its competitors. It covers areas such as colors, fonts, positioning, differentiation, and unused opportunities in the market.

In plain words
What is it for?
Use it to plan competitor reviews, map brands by value and distinctiveness, choose visual directions, and identify ways a brand can stand apart.
Why use it?
It helps designers avoid making a brand look like its competitors and makes visual choices easier to explain and compare.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-vibes plugin — 24 skills shipped together

Good fit Use it to plan competitor reviews, map brands by value and distinctiveness, choose visual directions, and identify ways a brand can stand apart.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mike-coulbourn/claude-vibes/competitive-visual-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mike-coulbourn/claude-vibes --skill competitive-visual-audit
Clone the repo
git clone --depth 1 https://github.com/mike-coulbourn/claude-vibes

Made for: Claude Code.

Or install claude-vibes, the plugin that ships this one along with the rest of its 24 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-visual-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/competitive-visual-audit/github.svg)](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit)
Your own site
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/competitive-visual-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitive-visual-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/competitive-visual-audit"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/competitive-visual-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,406 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.01406
Opus 5 $0.00039 $0.00703
Sonnet 5 $0.00015 $0.00281
Haiku 4.5 $0.00008 $0.00141

Measured 11d ago against content hash b5dc6c0f8f38, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitive-visual-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/vibes/skills/competitive-visual-audit/SKILL.md · 203 lines

How it starts

The opening of the file, as written. The whole thing — 203 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Visual Audit Frameworks

Quick reference for competitive brand analysis that informs visual identity decisions. This skill auto-activates during visual phases to ensure competitive insights guide design decisions.

"When others zig, zag. Radical differentiation is the surest path to relevance." — Marty Neumeier


Key Statistics

  • 55% of brand first impressions are visual
  • 90% of snap judgments are made on color alone (depending on product)
  • 80% boost in brand recognition from consistent visual strategy
  • 86% of customers say authenticity is a key reason they buy

The Good/Different Chart (Marty Neumeier)

Plot brands on two axes — "Good" (customer value) and "Different" (novelty/surprise):

                DIFFERENT (Novel, Surprising)
                       │
      ZONE OF          │         ZONE OF
      IRRELEVANCE      │         DOMINANCE
      (Different but   │         (Good AND Different)
       not good)       │         ← THE GOAL
                       │
───────────────────────┼───────────────────────
                       │
      ZONE OF          │         ZONE OF
      MEDIOCRITY       │         COMMODITIZATION
      (Neither good    │         (Good but
       nor different)  │          not different)
                       │
                GOOD (Customer Value)

Score each competitor 1-10 on both axes, then plot their position.


The Only-ness Statement (Marty Neumeier)

Format: "Our brand is the only [category] that [differentiation] for [audience] in [market] who [need or belief]."

Test: Can competitors complete the same statement truthfully? If yes, you're not differentiated enough.


Zig vs Zag Decision Framework

When to "Zig" (Follow Category Conventions)

  • Category requires trust/safety signals (healthcare, finance, legal)
  • Customers use visual conventions to identify legitimate options
  • Entering an established market needing initial credibility
  • Differentiation comes from other factors (service, pricing)

Read the full file on GitHub · 203 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 203 lines · 77 tokens per session scan A b5dc6c0f8f38

Subscribe to this mod's changes

competitive-visual-audit is a skill published in the GitHub repository mike-coulbourn/claude-vibes (39 stars, last pushed 8mo ago), licensed MIT. It adds 77 tokens to every session and 1,406 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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